Top 6 Tips for the Best TikTok Visibility and Optimisation

Top 6 Tips for the Best TikTok Visibility and Optimisation

We all have to face it at some point – TikTok is taking over the world, and if you sleep on it, you’re missing out big time! So, if you’re not already using TikTok as part of your marketing strategy, you should be.

Did you know TikTok was the most downloaded app in 2020 and 2021 and has the highest engagement rates of any social media app?

The platform keeps things interesting, engaging, and, most of all, creative. Many think of the teenage dancing superstar Charli D’Amelio when they think of TikTok, but it is much more. 

Yes, ‘ordinary’ people are rising to fame on the app, but businesses are also growing exponentially from using it. In February 2020, TikTok generated $50.4 million from user spending. So people are willing to spend their money if you’re ready to put your business out there and engage your audience.

Now, are you wondering how to increase visibility on TikTok? Let’s cover the top 6 tips for the best TikTok visibility and optimisation.

After all, if you’re not utilising the platform, you could be wasting your time, and we don’t want that!

#1. Stay on Top of Trends

Stay on Top of Trends

Trends are everywhere and always have been. There are fashion trends, car trends, and now, social media trends. TikTok is the King and Queen of trends, and this is where you should start when thinking of creating on the platform. But how do you see what’s trending on TikTok?

Use the Discover Page

The Discover Page is your best friend. Here you can find videos that are trending and gaining traction on TikTok. So, you know what people are watching and engaging with. But, there’s another space you need to be checking, too.

Your For You Page (FYP)

The For You Page tailors itself to you. So, if you’re watching and following people in your niche, that’s what will pop up on your FYP. Scrolling for a while (don’t get sucked in, though) can help you find trends within your niche and trends that anyone can do.

For example, using the ‘nobody’s gonna know’ sound and showing something you do/have done that no one would ever know about. This is a universal trend that’s easily adapted for any niche. If you’re familiar with it, we’re sure you’ve seen a variety of niches take on this fun trend.

Trending Sounds, Effects and Hashtags

You’ll notice that a trend will most likely start with one of these: a sound, effect, or hashtag. Why? Because TikTok is all about trends, as we’ve already mentioned. But it’s vital that you fully take this on board because these trends are how you’re going to increase your TikTok visibility. 

So, pay attention to the sounds, effects and hashtags you repeatedly see. Just like the ‘nobody’s gonna know’ sound. Then, as you scroll, think about how to use these trending features.

Recreate

So, you may or may not have spent too much time scrolling on TikTok. But either way, you’ve come across a bunch of trends and know what’s popular on the platform. Now, it’s time to recreate those trends and align them with your brand. Take the basis of the trend and make it your own.

This is the fun part and the part where you speak to your audience. Recreating trends and your own content can be daunting, and you may not know where to start. But, keep on reading, and we’ll get you feeling confident to make some content in no time. 

#2. The All Important Hook

So, you’ve spent time on the Discover and For You Pages, and you’re up to speed with the latest trends. You’ve also thought carefully about how to recreate the trend for your niche and target audience.

Now, you just have to create the video. But what do you do first? It sounds like common sense but start with the beginning of your video. By this, we mean the first few seconds, also known as the hook. 

To put it bluntly, no one will watch your video if the first three seconds suck! So you have to grab their attention immediately with an engaging hook, which is why you should always plan this part of your video first.

Some things to try are:

  • Show something interesting, weird, or different
  • Open with a controversial statement
  • Ask an intriguing question
  • Indicate that there will be a big reveal at the end of the video
  • Use quick movement

Once you have your hook planned, what about the rest of the video?

#3. Keep it Short and Sweet

Yes, some people now upload 3-minute TikTok videos. Yes, some of them get millions of views. But does that mean you should make long videos too? Absolutely not.

TikTok users still primarily want 60 seconds or less. Attention spans have gone way down, so you need to cater to that. It’s also wise to start shorter and simpler when you’re still trying to build an audience on the platform. Once you’re gaining traction, then you can experiment with longer videos. 

So, become a pro at 15-second videos, then try 30-second videos, and so on. There is no optimal TikTok length. Well, not in seconds. The optimal length for your TikTok videos is however long you can keep your audience engaged.  

#4. Quality!

The adage quality over quantity is a hot debate when it comes to TikTok, and we won’t get into it here. But overall, you want your TikTok videos to be of a certain standard. 

Dark, barely audible videos will have people scrolling past faster than an F1 car. So, here are some top tips to increase your video quality:

You Need Light

Film in front of a window to get natural light, or use a ring light if you have one. Either way, brighten up your shots! People need to be able to see what you’re showing them.

Don’t Forget About Audio

Sound can often fall by the wayside. So, if possible, use a quality microphone to capture your sound. However, most smartphones have a good enough microphone these days. Either way, do a test run and double-check how your audio sounds before filming.

HD

Record in high definition for a crisp and clear image. A pixelated video will do you no favours.

Use What You Have

Do not get caught up in thinking you need the best and most professional equipment to record a video. This is absolutely not true. Again, most newer smartphones are more than good enough for TikTok content.

#5. Create Challenges

Once you’re well versed in finding trends and creating engaging videos, it’s time to think outside the box. You know all of those trends and challenges you’ve been copying? Why not make your own for others to recreate?

Creating challenges can be a challenge in itself, but if you’re feeling creative and confident, why not give it a go? If you can create an exciting challenge that involves your audience, you’ll be drawing more people to your brand in no time. 

#6. Search, Search, Search

Finally, many people don’t think of TikTok as a search engine because it’s not. But TikTok has been gradually increasing its search features and giving Google a run for its money.

Gen Z are turning to TikTok search to find the information they want. So, including SEO in your TikTok content isn’t something to overlook. Use text on the screen, include keywords, and use them in your caption and hashtags.

Creating valuable content is one of the best tips for TikTok optimisation in business. If you can establish yourself as a reliable source of information and use TikTok SEO, the algorithm will be your friend. 

A great way to do this is by creating how-to videos. For example, how to apply mascara, how to use watercolours, or how to get more visibility on TikTok. You’re reading this post because it’s information that you want and need. So think about what your business knows and can teach to your audience. 

Share your knowledge, draw in more TikTok views, and get more eyes on your business. 

Remember This…

Overall, TikTok is only continuing to grow as a platform. Its popularity is increasing, time spent on the app is rising, and it’s even becoming the go-to place to search for many people.

So, if there were one thing to take away, it’s this:

TikTok is expected to reach 1.8 billion users by the end of 2022, so it’s time to start your TikTok journey if you haven’t already. Luckily for you, here at Breeze Development, we know all about creating strong TikTok campaigns to help grow your business. So, don’t hesitate to get in touch

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