5.1. Solely for the purposes of Breeze providing the Services, the Client agrees to provide the following:
5.1.1. administrative or back-end access to the Site for analysis of its content and structure;
5.1.2. permission for Breeze to make changes to the Site for the purpose of optimisation;
5.1.3. permission for Breeze to communicate directly with any applicable third parties connected with the Site (for example, the Client’s web designer) in order to provide the Services;
5.1.4. access to existing traffic statistics for the Site in order for analysis and tracking purposes; and
5.1.5. where the Site is lacking in textual content, the Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages.
5.2. The Client grants Breeze a limited, non-exclusive, non-transferable, revocable and worldwide licence to access and use the:
5.2.3. SEO Pages; and
5.2.4. Name, logo, company name and trademark of the Client, solely to provide the Services to the Client in accordance with this agreement and the Branding Guidelines during the Term.
5.3. Breeze shall not, without the consent of the Client (which shall not be unreasonably withheld) bid on or otherwise purchase any keyword that contains:
5.3.1. a trade mark, trade name, service mark or logo of the Client; or
5.3.2. any term that is materially similar to, any such trade mark, trade name, service marks or logo of the Client, in order to improve the website’s preferential placement in any search engine results.