Breeze SEO Terms

1. Interpretation

1.1. These terms are a set of relevant Specialist Terms of Service as set out in clause 2.2.2 of the Breeze Basic Terms of Service. They should therefore be read in connection with those Basic Terms of Service and incorporate the interpretations from the Basic Terms of Service.

1.2. Without prejudice to the contents of clause 1.1 of these terms, the following interpretations shall apply in these terms:
1.2.1. “Branding Guidelines” means the Client’s brand guidelines provided to Supplier from time to time.

1.2.2. “SEO Pages” means the web pages developed by Breeze under this agreement and the Proposal of Work containing content, links, tagging and other search engine optimisation techniques in order to increase the ranking and prominence of a Site (and/or its web pages) in the result pages of search engines.

1.2.3. “Site” means the website or websites covered by the Client’s agreed SEO Proposal of Work.

2. Services to be provided

2.1. Breeze shall:

2.1.1. Provide the Services set out in the Proposal of Work;

2.1.2. Develop the SEO Pages in accordance with any specifications within the Proposal of Work;

2.1.3. Comply with the Brand Guidelines when:

2.1.3.1. preparing and providing the Deliverables; and

2.1.3.2. performing the Services;

2.1.4. comply with Client’s information and IT security measures as communicated to Supplier when performing the Services; and

2.1.5. deliver the Deliverables to the Client,

all in accordance with the terms of this agreement, an applicable Proposal of Work and any other instructions of Client with the objective of enhancing and optimising the rankings and prominence of each Website in the results pages of Internet search engines.

3. SEO and AI Search Performance

3.1. Breeze will use reasonable care and skill to provide SEO and AI search optimisation services in accordance with the agreed Proposal of Work.

3.2. While our aim is to improve online visibility, website traffic and opportunities to generate enquiries, Breeze cannot guarantee specific search rankings, AI recommendations, website traffic, enquiries or sales.

3.3. Search engines and AI platforms control their own results and recommendations. Their algorithms, policies and functionality may change without notice. Breeze is not responsible for changes to results caused by factors outside its reasonable control.

3.4. Breeze is not responsible for negative performance caused by changes made to the Client’s website by the Client or third parties without Breeze’s approval, except where Breeze is itself responsible for the relevant problem.

3.5. SEO and AI search services are ongoing activities. Results can vary depending on competition, market conditions, website performance and other external factors.

3.6. Breeze will provide reporting and performance updates as outlined in the agreed Proposal of Work.

3.7. No specific ranking, visibility or performance guarantee, or related refund entitlement, applies unless expressly agreed in writing as part of the Client’s contract. This does not affect the Client’s rights where Breeze fails to meet its contractual obligations.

4. SEO pages content

4.1. Breeze shall include in the SEO Pages only Materials and any other content that it has developed pursuant to the Proposal of Work.

5. Client Obligations

5.1. Solely for the purposes of Breeze providing the Services, the Client agrees to provide the following:

5.1.1. administrative or back-end access to the Site for analysis of its content and structure;

5.1.2. permission for Breeze to make changes to the Site for the purpose of optimisation;

5.1.3. permission for Breeze to communicate directly with any applicable third parties connected with the Site (for example, the Client’s web designer) in order to provide the Services;

5.1.4. access to existing traffic statistics for the Site in order for analysis and tracking purposes; and

5.1.5. where the Site is lacking in textual content, the Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages.

5.2. The Client grants Breeze a limited, non-exclusive, non-transferable, revocable and worldwide licence to access and use the:

5.2.1. Site;

5.2.2. Materials;

5.2.3. SEO Pages; and

5.2.4. Name, logo, company name and trademark of the Client, solely to provide the Services to the Client in accordance with this agreement and the Branding Guidelines during the Term.

5.3. Breeze shall not, without the consent of the Client (which shall not be unreasonably withheld) bid on or otherwise purchase any keyword that contains:

5.3.1. a trade mark, trade name, service mark or logo of the Client; or

5.3.2. any term that is materially similar to, any such trade mark, trade name, service marks or logo of the Client, in order to improve the website’s preferential placement in any search engine results.

6. Fees and Contract Duration

6.1. SEO and AI search optimisation services are charged at the recurring fee and billing frequency agreed in the Proposal of Work.

6.2. Fees increase by 10% annually in accordance with clauses 6.7 to 6.10 of the Basic Service Terms.

6.3. The minimum contract period and cancellation notice requirements are set out in clauses 9.1.2 and 9.2 of the Basic Service Terms, unless otherwise expressly agreed in writing.