Google Loves Local Businesses – Google’s new algorithms have favoured a more local approach of business over potential spam companies.
They have helped smaller companies in this by giving them an increased chance when someone is searching near to them as apposed to just showing the big companies each time
Increase Brand Awareness :
Another benefit of Local SEO is that it can increase your brands awareness.
This could come from more optimised social posts or even backlinks to your website.
The better your brand awareness, the more that your traffic will increase. Although never confirmed by Google it seems that the higher your brand awareness is, then the higher your rankings may be.
SEO Is Always Beneficial With A Huge Payoff Potential :
SEO can take time to truly start paying off, even if we can look for a few quick wins.
On average you will see the biggest increase after around 6 months after starting, however once we have broken through that initial wall your rankings can drastically increase and potentially your businesses revenue can follow.
Quality Backlinks Will Increase Your Social Media Followers & Increase Traffic:
Companies who have quality backlinks from reputable sources have also noted an increase in social media followers, which in turn increased their traffic to their sites and blog.
The better the backlinks that you gather and the more of them you can get, the more followers you will attract. This becomes a cycle.
SEO Pulls In Quality Traffic :
Traffic for traffic sake is pointless. It is not only important to drive traffic to your website but to drive the correct types of traffic.
Good SEO Means Better UX :
The more that your website is optimised the better your ‘UX’ or User Experience will be.
This is because your header tags (H1, H2, H3, etc) will have easier navigation, your website structure will be better and the mobile-friendly experiences will all be improved.
SEO and UX go hand-in-hand when it comes to building a successful business website.