AW Catering has been a staple in the Merseyside area since its founding in 2006. What started as Adam Whittaker cooking in his home kitchen has evolved into a thriving family business, now run alongside his wife, Toni, from their base in Rainhill, Prescot. They have developed a solid standing in the industry for providing bespoke catering services, ranging from wedding receptions and private dining to corporate events and buffets.
The unique feature of their catering is that they concentrate on tailoring the menu according to the requirements of their customers rather than sticking to a standard menu. Having garnered over 15 years of experience in the business, AW Catering has gained popularity among many clients in the area.
The challenge was not about the food. It was in the search for the business on the internet. Catering in Merseyside involves searches that cover a large area, which can range from corporate catering to wedding catering and even private dining, and cover several towns instead of Liverpool town center alone. AW Catering had to be present for all those, not only in its name.
This is where Breeze Development came into action. We helped AW Catering optimize its SEO, use the right keywords, and arrange the website so that Google and other AI-driven engines would understand the business and its coverage areas.
Dominate local Google and AI searches across Merseyside effectively. We set out to stop visitors just browsing the menu and start turning them into high-value catering bookings.
Premium corporate, private catering. They deliver exceptional food and reliable hospitality for weddings, business functions, and exclusive private parties
Standing out in a wide, highly competitive local market. AW Catering needed to rank strategically across Liverpool, Prescot, and St Helens for profitable services, not just their name.
Strategic Search Engine Optimisation (SEO). We fixed deep technical site issues, mapped out the exact keywords buyers use, and built genuine search authority across the territory.
AW Catering is now consistently found and booked for their most profitable services. They currently hold the absolute top spot on Google for several competitive local terms.
Keywords now tracked in Search Console
Impressions in July 2026, up from 888 in June 2026
Clicks in July 2026, up from 26 in June 2026
Based on data obtained from Search Console, impressions for the period of June 2026 to July 2026 increased from 888 to 3.41k, while clicks increased from 26 to 74. The average CTR was 2.9% in June and 2.2% in July, while the average position was 17.6 to 20, respectively.
Said otherwise, AW Catering is attracting more visitors and receiving more clicks even though the average position of its rankings dropped slightly, probably an indication of the keyword portfolio attracting long-tail keywords from deeper in the search results page in addition to the first-page keywords.
That broader footprint now sits at 331 keywords tracked in total. Among the strongest performers, AW Catering holds position 1 for corporate catering merseyside, caterers prescot, catering st helens, caterers liverpool, catering near me, roast dinner delivery, and a&w catering, based on the current top 10 keyword snapshot
A local catering business flourishes only if it has effective means of advertisement locally. While searching for “corporate catering Merseyside” and “roast dinner delivery”, the two searchers are looking for different catering services from a single provider like AW Catering. The site was then correctly organized so that each search type leads to a relevant page with the required information.
AW Catering’s keyword data indicates that Prescot, St Helens, and Liverpool are all listed separately, showing how people’s approach to the same request varies. We developed local and service coverage that allows the brand to compete in Prescot while increasing its reach in St Helens and Liverpool for competitive purposes.
Different services such as weddings, private dining, corporate events, buffets and tapas nights correspond to different types of search behavior. Consequently, we structured the on-page content, headings, and internal links according to the actual phrases used by potential customers who are about to order catering services, rather than those that are more impressive semantically.
The search process has gone beyond just Google links. Our company has taken several parameters into consideration; for traditional SEO, we have included Answer Engine Optimization and Generative Engine Optimization. As a result, the content of AW Catering is findable for software. It can also be traced on the website itself. It has helped us to gain traffic from AI assistants from time to time.
Once people found the site, the traffic data shows they stuck around. Organic search delivered 145 of 329 total sessions (44.07%) in the reporting period, with an 87.59% engagement rate and an average engagement time of 30 seconds per session, the strongest engagement figures of any channel on the site. Organic social followed with a 90% engagement rate on 50 sessions, and even the newly emerging AI Assistant channel returned a 100% engagement rate across 7 sessions.
There is one limitation worth mentioning: session key events are now logged at a level of 0.00 on all channels, meaning that inquiry or booking actions are not yet captured as goals in GA4. This is a logical next step since this allows for the traffic and engagement level to be correlated with inquiries coming in.
Let’s boost your visibility, connect with the right audience, and help more people find AW Catering when it matters most. Found. Trusted. Chosen.
