News, views and digital insights

A Guide to Technical SEO!

Technical SEO is fundamentally the process of making a website both user and search engine friendly. It should be at the core foundation of your

TikTok SEO: A Short Guide

TikTok is becoming increasingly popular as a search engine among GenZ and Millennial users. As TikTok shifts towards a focus on Search Engine Optimisation (SEO),

What is Search Intent?

Have you ever stopped to think about why someone might be doing a specific online search? Whether they’re looking for an answer to a question,

Inbound vs Outbound Marketing

Inbound vs Outbound Marketing

Inbound and outbound marketing are two different approaches to reaching and engaging with customers. Here’s a breakdown of each: ✅ Outbound marketing: Outbound marketing involves

Inbound vs Outbound Marketing

Inbound vs Outbound Marketing

If you’re new to this blog, then you need a quick and clear definition of inbound and outbound marketing. Before we dive into the merits

How To Put Together A Great Marketing Budget?

How To Put Together A Great Marketing Budget?

Any digital marketing and web development company worth its salt will tell you that having a marketing budget will help you to focus on spending wisely rather than throwing good money at fruitless campaigns.

14 Blog Marketing Tips

Tip #1 – Base Every Blog Post On Keyword Research Having blog posts that can generate traffic long term from search engines is one of

How To Optimise Your YouTube SEO?

Tips To Enhance YouTube Numbers Anyone can produce a video for YouTube, but successful organizations can create engaging and profitable content so that the platform

The Value Of Snapchat Advertising

Should You Advertise On Snapchat? In a recent article, we focused on how businesses can effectively market themselves by using Snapchat as an outlet to

How To Create The Ideal SEO Campaign?

Search Engine Optimisation Done Correctly Search Engine Optimisation (SEO) is important to any business. It can be the difference between a company garnering moderate exposure

Easy Marketing with Instagram

Every major business around has an Instagram profile that is used to engage customers. Instagram has easily shoved its way to the top of the

Snapchat Marketing

Snapchat Marketing

Using Snapchat As A Marketing Platform Amongst the variety of social media platforms that are available for businesses, Snapchat is often overlooked. It lacks the

An Overview Of Marketing PPC

Marketing PPC Explained   When it comes to marketing and ecommerce, one of the most common terms we see and hear about is PPC, but

Website Development

You & Your Website

How do you feel when you look at your website development? Are you getting the results you were promised? Or is it time to accept

Marketing Principles:

When you are marketing online (or offline) you should always be following a plan on what you are doing and why, or as i like

Google Keyword Planner

What is Google?s Keyword Planner tool? Google?s Keyword Planner is similar to a factory for creating new search campaigns (or improving your current one). With

What is Mail Chimp?

MailChimp is a web-based email marketing service. Helping you to design email newsletters, automated messages, and targeted campaigns. You can share them on social media

Digital Marketing Keyword Listicle

Ad Spend – The amount of money spend both on and offline advertising and promotion. Advocacy – public support (or recommendation) for a cause or

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