SEO

How To Appropriately Design A Landing Page? A landing page is extremely important for a website, as it essentially brings up the key results of a user’s online search. It should...

Optimising Your Product Pages There are three stages of an online purchase. The first is how customers find your products, and the third is where they actually buy the items. The...

Optimising Google My Business Google My Business is a service provided by the search engine giant that allows potential customers to find your location via its Google Maps service. This is...

Why HTTPS Matters HTTPS stands for Hypertext Transfer Protocol Secure, and the key word here is Secure. This essentially means that a particular website has been encrypted, thus preventing third parties...

What Can Negatively Impact Web Visits? Almost as important as determining what your website should do is defining what it should not do. Web designers work alongside business managers to end...

Successful Content Marketing For Businesses Content marketing is a great way for businesses to promote what they are selling, how they can help their customers, and what their views are on...

Your Website As An Online Sales Network Your website is essentially your online shop window for your business. Oftentimes, websites are seen as the transitional point, whereby interested visitors might then...

There are so many plugins available for WordPress these days that it can be hard to determine which would be the most relevant and most effective for your website. This...

You may have come across the term “metrics” as a way to measure the success of a particular aspect of a business. When it comes to eCommerce, metric analyses become...

UX stands for User Experience, and it essentially covers how a visitor to a website feels about what is in front of them. This could be anything from the content...

KPIs, or Key Performance Indicators, are used in businesses across all sectors and sizes for a variety of reasons. From a marketing standpoint, though, KPIs become particularly important for ensuring...