This is our guide that focuses on providing tips for using local SEO keyword research. Now, SEO (search engine optimisation) can cover many aspects of a website’s performance and visibility, with each element contributing towards the sum of its part. And that’s why keyword research can be so important. But how can you ensure that you’re maximising your potential for local SEO keyword research? That’s what this article is all about.
What Are Keywords?
We will open this post by discussing what keywords are. So, keywords are the words and phrases that most closely identify with your website, business and genre. Furthermore, keywords refer to the similar terms that other web users search for when locating sites for your competition. So, let’s say that your business sells televisions. On your website, it isn’t enough to simply say “HD”. You would need to say “high-definition”, “720p”, “1080p” and so on, preferably with definitions. Indeed, how you use the keywords also matters because they can’t just randomly appear. They need to flow seamlessly into the content of your site. So, now that we know what keywords are, let’s look at some of the ways that you can use local keywords to benefit your SEO.
Make Sure To Localise Your Area
A simple one to begin with: specify the area that your keywords are relevant to. It’s astonishing how many website managers overlook this when attempting to find specific keywords for their target market. So, if your website has a Liverpool base, you may filter your search location to Liverpool, Merseyside or the North-West. But remember that just because your website has its home in Liverpool doesn’t mean that the business does. It could be that you’re operating the site from Liverpool, but the company warehouse and offices are in London. So, you should adjust your searches accordingly.
Additionally, don’t rule out creating local SEO keyword searches for other areas in order to rank highly amongst users in, say, Manchester, Birmingham or Newcastle. And remember that you could rank top-level for Google in the UK, but not for Google in the US. And that could mean further international local SEO filters for keyword research if your business trades globally.
Think About Where Your Customers Are
According to Search Engine Roundtable, 46% of Google searches have a local intent. This means that would-be customers are generally searching for a business that is in close proximity to where they live. But wait, is this not the same as the localising of your business premises for searches? Not quite. Because it’s still possible for you to rank at the top of page one on the other side of the country. And that’s the case even if you don’t have a branch in, say, Skegness but you are able to deliver there.
As a result, modifying keyword searches to suit the reach that your company can deliver to will pay dividends. That way, customers with a local intent can locate your business under the guise that you trade there. Because technically, you do; you just don’t have a physical office or showroom in that area. It also helps to see where the bulk of your business is coming from in terms of geographical range. So, if a lot of your business is coming from Sheffield, it makes sense to begin localised searches for Sheffield. And you can work around the country from there.
Check Out Your Competitors
One other crucial step is to conduct keyword search tool studies across the websites of your competitors. Perhaps they are using keywords that you’re not, but it isn’t obvious until you browse their sites. Or maybe the recommended keywords for your site don’t make sense until you see how your rivals are using them. In any event, even if you just use each of these keywords once on your site, it still means that it’s there. And this allows you to take another step up the rankings for those search terms. It is worth being mindful of keyword density in this regard. This means that you should avoid stuffing your site with a keyword in a manner that is spammy. But a few relevant uses of the phrase here and there can only benefit your website and, consequently, your business.
We hope you now have several important tips for using local SEO keyword research, But Breeze Development can always provide more guidance on this topic Please visit www.breezedevlopment.co.uk to see how you can get in touch with us today.
Why Choose Breeze Development?
Breeze Development is a digital marketing company based in the northwest. If you would like a no-obligation chat about an existing or new website, please arrange a free digital marketing consultation.