With so many websites cluttering the internet today, it is imperative that your website has a purpose, this leads us on to the Importance of SEO Strategy.
The days are gone when your website’s purpose could simply be to “gain customer leads”.
While that’s certainly important, it’s not the only goal. According to Google’s search quality guidelines, you need to have a clearly defined goal that helps your users, in a way that makes sense for your business.
Once you have decided your purpose, you have a foundation to start optimising your website. One reason being, even when you are selling what you say you are, Google will rate you for how well you convey your purpose.
Whether you are selling T-Shirts, Websites or Car Parts, Google is less concerned about the factual nature of your content and more concerned with how well you achieve your goal.
So, how do you “achieve your goal” online?
Well now that your websites purpose is clearly set-out, you need a custom SEO strategy to target users who are looking for the exact service/product which you are offering.
SEO Helps You Stand Out
The online world includes around 2 billion websites as of today. Depending on your industry, you could be directly competing with hundreds if not thousands of websites.
These numbers are only going higher month on month, and in order to cut through the clutter you need to sharpen up your website with a bespoke SEO strategy.
SEO Maintenance Keeps Your Site Up-to-date with Algorithms
Google & Bing love to keep changing their search engine algorithms all the time, and you don’t want to lose all of your hard work because Google updates randomly.
Hiring an SEO management team can help you stay on top of any web changes so you don’t fall out of Google’s results pages. Our SEO team at Breeze frequently scans client websites and anticipates algorithm updates. So, you don’t have to lose any sleep over it.
Be More Precise With Your Targeting
A bespoke SEO strategy is your gateway into the motivations and needs of your target audience. A professional SEO team will look at user language and locations to target users and attract them to your website.
Through keyword research, competition analysis and market research, we will better understand the pain points that motivate your customers to buy…
As we dive into competition analysis, you are sure to refine your competition further and get a better understanding of what they offer. This helps you to find a niche, which is the golden corner on the internet. Anyone can be the leader of their niche, you just need an awesome SEO strategy to help you find it and dominate it.
You Can Create Useful, Valuable Content
The more you know about your audience, the easier it will be to create valuable, long-lasting content. Let’s say you’re selling gardening and landscaping services and you wanted to create a blog post to amplify your brand voice online.
Since there are plenty of landscapers around the market is fairly saturated. So, you need to stand out by understanding the specific issues your customers are seeking help with.
Maybe it’s Feb and people are searching the best way to keep their flowers healthy in the cold. Your SEO strategy will help you convey your expertise in a way that sets you apart from the competition.
Why Choose Breeze Development?
We do Digital. We’re your web design company in liverpool, web development agency and liverpool SEO marketing team all rolled into one very special integrated digital service We help you to grow your brand, business and profile online. We do this by creating a tailor made website, designed to represent your high level of service and developed to maximise results.