Are you investing time and effort in creating and implementing search engine optimisation tactics that are not generating more users and sales for your website?
Or are you wondering why you are not getting the appropriate traffic for your site despite the effort you have put into action certain SEO techniques?
Then, here are some mistakes you may be making with your SEO campaign and how to reverse them.
Too High Expectations
The major reason why it is perceived that your SEO techniques are not functioning is that you place too high expectations on them. Often, when businesses and business owners want to launch an SEO campaign, they plan, create and then approve some amount of money for the funding of the campaign, then they develop high expectations for what the campaign should produce for them.
Unfortunately, if within a few weeks these expectations are not met, they give up on the funding of the campaign and things fall off at the sides.
When implementing SEO strategies or tactics, it is important to note that patience is a vital resource to have. You must understand that there are many businesses like yours trying to rank for the same purposes as yours who are possibly putting in more time than you are, have been doing it for longer or have put more resources into moving forward with SEO.
Take things slow and wait it out, SEO takes 3-6 months just to start seeing any sort of real impact so don’t jump the gun. Believe in what you are doing and reap the rewards long term.
Putting Out Substandard Content
Much of the SEO tactics implemented do not work because of the fact that most of the content that is published is substandard and cannot provide any sort of value in the market. People have been publishing substandard and inferior content for a long period of time, I think a lot of this stems back to early SEO days when ‘more’ was better than quality, it used to be about the amount of content you can put out there and how many keywords you could use.
But things have changed…..and bad content stands for nothing.
Substandard content not only deters the audience, it also suffers when it comes to the search engine algorithms.
Use of Inferior Backlinks
When amateur bloggers hear about backlinks as one of the ways to improve their search-ability online, they immediately focus their attention on getting more backlinks, and this desperation often drives them into settling for useless and inferior backlinks which do not add anything to their chances of ranking.
Even, in most cases, the backlinks which people use for their SEO campaigns only result in their site getting ranked lower based on the integrity of the backlinks.
Not Using a Secured Server
Many SEO campaigns fail because people are failing to understand the difference (and importance) between HTTP and HTTPS. The extra S is confirmation that communications on the site are encrypted by Secure Sockets Layer (SSL) or Transport Layer Security (TLS).
This is important because Google cares about internet safety, and mostly, about the safety of people accessing the web through their search engine. For this reason, they consider sites without the extra security to be potentially malicious or more easily prone to cyber attacks and they rank these sites lower to protect their users from the unsuspected harm that such sites pose.
Which of these mistakes have you been making in your SEO campaign? Which other ones do you know?
If you have any questions related to your companies SEO campaign then give us a call today and we can see how you are progressing and what you can do to keep progressing further.
Why Choose Breeze Development?
We do Digital. We’re your web design company, web development agency and search engine optimisation team all rolled into one very special integrated digital service. We help you to grow your brand, business and profile online. We do this by creating a tailor made website, designed to represent your high level of service and developed to maximise results.