22 Apr Positioning Your Website on the Search Engines: SEO for Beginners
One of the reasons why websites underperform on the search engine is because they are not strategically positioned. Unlike much of traditional media, the internet relies on specific processes and strategies for content to be optimised for specific audiences. In the same way, when creating a website or website content with the aim of engaging or interacting with audiences across desktop and mobile platforms, it is important to note the need for specific strategies necessary for positioning that content for those specific audiences. This strategy is generally considered under the term Search Engine Optimisation or SEO.
Understanding SEO for Beginners
When someone types in a string of keywords in the search box of a search engine, they are giving the search engine’s algorithm a hint of what they are looking for and the algorithm is designed in such a way that it uses that information to curate content related to that keyword for the individual.
Search Engine Optimisation is simply creating content for your website in such a way that when a user types in a string of keywords in the search engine, your content is ranked among the first pages of the results pages. Optimising content for the search engine is considered a very technical task and this is why most people outsource the position in their businesses to experts.
However, in situations where you are unable to hire and pay someone for the role, with the right kind of knowledge, you can handle the Search Engine Optimisation strategy of your website or business. By keeping to the following tips, you can steadily build your website to rank among the first pages of the search engine results. Also, note that the list is not exhaustive and you may need to look up other tips and strategies.
Create Relevant Content
The algorithms of search engines (especially google) are programmed to optimise content based on their level of relevance. So, depending on how relevant a content is, the search engine ranks it higher or lower on the results page. Determining the level of relevance of web content is usually based on a number of reasons including the amount of time readers spend on the content page. This is referred to as dwell time and is measured by the amount of time a reader spends on a page as against the amount of time it should take a reader to consume that content averagely.
Secure Your Websites from Malware
Google, for example, in their bid to enhance their user experience, ensure to optimise content based on their level of safety for their users. This means that if your website isn’t secured by an SSL certificate, for example, it is most likely going to be ranked lower. Also, if there are potentially threatening backlinks on or to your website, you’re most likely going to be ranked lower.
Update Your Links
In order to optimise user experience, search engines ensure to rank sites with up-to-date backlinks higher than sites with broken links. This is to ensure that users do not feel frustrated when they click on links on your website.
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