Designing The Best Possible Nursery Website
If you are looking at having a website designed for a nursery, there are a number of important factors that would go into the decision. Some are related to the core skills of the design agency themselves, and others are linked with the nature of the site they will be tasked to create in order to match client and customer expectations. Here are just some of the main points to be mindful of in order to choose the correct website designer to build a high-quality page for a nursery.
- Designer’s Reputation
Before considering what you want your website to look like, it is vital to make sure that the designer is up to the task. It is strongly advised to check out any client feedback, ratings and other commentary on how the designer has performed in the past. This doesn’t just concern the final output, but the likes of them being on time, flexible, creative and generally well-skilled at performing their job. This is especially important if you are setting aside a large budget for the site development, because the last thing you would want is to pay out a lot of money for a designer that is incapable of fulfilling the requirements of the project.
- Previous Examples
A high-quality website designer will also be able to provide numerous examples of major websites that they have created. Ideally, they would be different in terms of their build and general appearance so as to demonstrate their versatility and to avoid the notion of your site having to fit into a set formula that the agency prefers to utilise. If possible, it would be extremely valuable for you to speak to a web designer who has previously put together pages for nurseries, because their knowledge of how a nursery would need their site to look and function would make the task a lot easier to implement. This isn’t to suggest rejecting those who haven’t built sites for nurseries before, but if you can speak to a designer who has, it will be to the benefit of all involved.
- Experience Levels
We realise that every web design agency has to start somewhere, but it would be preferable in your position if you were not their first major client. You want to see whether the designer has got years of online work to support their proposal, and you also want to get a feel for how they have dealt with any setbacks that have arisen as part of projects in the past. If they can provide good examples of how they have handled moments where a particular element of the site was tricky to include or where they had a short turnaround for a client, and they can explain this with clarity and honesty, then this stands the designer in good stead to deal with any unforeseen situations, as opposed to spotting a problem and doing nothing about it. This isn’t to say that they would do such a thing, but it is best to know in advance about how they would cope with unexpected happenings relating to the site design process.
- Social Media & SEO
The final major point would be to garner from the web designer if they are knowledgeable enough to tie in your new website with the nursery’s existing social media channels, and as part of a Search Engine Optimisation campaign. The web page will be a crucial central thread to all online activity, and so it should be part of the plan from the beginning for website tools to interlink with the likes of Twitter and Facebook, and to include relevant keywords in the right places so as to boost the nursery’s ranking on social media. Usually the design agency will mention this before the project commences as a suggested action beyond the site going live, but if they don’t, it is definitely worth asking about it early on, partly because they may be able to offer a tailored package which includes management of social media and SEO alongside the building of the site.
You can find out more about web design and ways to identify a high-quality web designer by visiting www.breezedevelopment.co.uk.
Why Choose Breeze Development?
Breeze Development is a digital marketing company based in the north west. If you would like a no-obligation chat about an existing or new website, please arrange a free digital Marketing consultation.