Summer is here and it’s time to do a little cleaning. This is a great opportunity to start the season by improving your website’s appearance. Need a little help on where to start your website clean? Here are our top tips for spring cleaning your website.
1 – Are your plugins up to date?
It’s important to make sure that your website’s CRM is up to date and all of its plugins are up to date. Also, keep in mind that some of the major platforms such as WordPress and Magento release security patches.
2 – Update Content and Information
It’s also important to make sure that your website’s backend is up to date and that your public persona is also up to date. Having the latest version of your website is very important to tell the world who you are and what you do.
3 – Test Out the Website’s Usability
Your website’s usability is very important to its success. Having the proper internal links and navigation is also important to its Google rankings. Also, make sure that your images are well-optimized and fast on mobile and desktop.
4 – Can people reach you?
One of the biggest reasons why you might not be able to reach out to potential customers is that your contact forms are not working properly.
5 – Do you have enough calls to action?
The call to action of every page of your website is very important to ensure that your visitors are able to take the necessary actions. Without a clear and consistent call to action, potential customers will not be able to make informed decisions.
6 – Is your site secure?
Every year, make sure that you have the necessary security measures in place. Having the proper security measures will allow Google to inspect and confirm that your website is secure.
7 – Cross the t’s and dotted the i’s
You should also have the necessary policies in place to protect your privacy and cookies. Having the proper returns policy and terms and conditions is also important to ensure that your customers are able to make informed decisions.
8 & 9 – Analytics and Digital Marketing
Before you start implementing a new digital marketing strategy, make sure that you have the necessary updates in place. Having the latest version of Google Analytics is also important to ensure that you are getting the most out of your website.
If you think that your website needs a digital marketing spring clean, then give us a call today on 07702029817 and we’ll give you a free website consultation.