The trend towards a healthy lifestyle is stronger than ever in 2023, and this has led to a growing demand for health and fitness apps. These apps offer a cost-effective alternative to personal trainers and have become increasingly popular in recent years.
If you are considering developing a health and fitness app, now is a great time to do so. However, the market is highly competitive, so it is important to find a unique niche and create a product that can stand out. In this blog post, we will provide actionable tips and design ideas to help you develop a competitive and profitable fitness app that can engage users and build a loyal fanbase.
The fitness app market is showing strong growth and potential for the future. According to Statista, the total revenue in this segment reached nearly $25.38 billion in 2022, which is almost double the amount from 2019. The market is expected to continue growing at an annual rate of 14.72%, reaching a projected volume of $43.96 billion by 2026.
User penetration is expected to reach 15.92% by 2026, and the average revenue per user is projected to be $26.64.
Between Q3 2020 and 2022, retention rates grew by 15.6%. This is a positive sign for new entrants into the market, as it indicates that there is room for growth and that competition is not yet overly intense.
There are several current trends in health and fitness app development that are worth considering if you are thinking about creating your own app. These include:
1. Combining online and offline experiences: With the increasing reliance on mobile devices, it can be effective to offer a combination of online and offline experiences within a fitness app.
2. Making it easy to access workouts: People are looking for convenient ways to stay fit, such as being able to access workouts on their own time and without the need to go to a gym.
3. Personalisation: Fitness apps that can analyse activity and nutrition data from wearable devices can offer personalised recommendations and customised workouts.
4. Mindfulness and self-care: The trend towards wellness and self-care has led to an increase in mindfulness-based workouts and other self-care features within fitness apps.
Overall, there are still many opportunities for promising products in the health and fitness app market, and now is a great time to start custom app development.
Types of fitness mobile apps
There are three main types of fitness mobile apps: online fitness and workout apps, diet and nutrition apps, and activity tracking apps.
- Online fitness and workout apps provide guidance, motivation, and accountability to help users create effective workout plans, connect with online trainers, set goals, and track progress. Examples of popular apps in this category include Calm, Fitbit, and 7 Minute Workout.
- Diet and nutrition apps help users take control of their eating habits and maintain a balanced diet. These apps often include features such as meal planning, calorie counters, nutrition monitoring, and personal meal plan preparation and suggestions. Popular apps in this category include MyFitnessPal, Fooducate, and Carb Manager.
- Activity tracking apps help users monitor and track their sports activities, such as jogging, as well as sleep and ovulation tracking.
These apps may also be paired with wearable devices, and are often used as a tracking solution. Examples of popular activity tracking apps include Strava, C25K, and HealthifyMe.
To be successful, fitness mobile apps should offer flexible subscription options, be personalised to the user, have high-quality data and engaging content, have a smooth and bug-free design, and be responsive to user feedback.
There are several ways to monetise a fitness app, including:
1. Freemium: This model allows users to explore the basic features of the app for free, while advanced features are available for a fee. This can help build trust and loyalty to the product.
2. Subscriptions: With this model, users pay for exclusive content on a weekly, monthly, or annual basis, often after a free trial period.
3. In-app advertising: This model allows users to access the app for free, but displays ads from partners. Users can pay a fee to remove the ads.
4. In-app purchases: The app can be free, but users can purchase specific programs or services, such as weight loss programs or one-time consultations with a coach.
5. Paid apps: Users must pay a set fee to use the app after a free trial period. This is generally the least effective monetisation option for fitness apps, as people tend to be cautious about health-related products.
Potential Fitness App Features:
There are many potential features that can be included in a fitness app, depending on the specific goals and target audience of the app. Here are some examples of potential features that could be included:
1. Workout plans and routines: This could include custom workout plans based on the user’s goals and fitness level, as well as pre-designed workouts that can be accessed anytime.
2. Tracking and monitoring: This could include tracking of workouts, nutrition, sleep, and other health data. 3. Social and community features: Users could connect with friends or other users of the app to share progress, give and receive support, and participate in challenges or other group activities.
4. Personalisation: The app could offer personalised recommendations based on the user’s data and preferences, such as workout plans, nutrition plans, and other health tips.
5. Virtual coaching: Users could access live or pre-recorded coaching sessions with trainers or other fitness experts.
6. Gamification: Elements such as points, badges, and other rewards could be included to motivate and engage users.
7. Nutrition tracking and planning: Users could track their nutrition intake and get personalised recommendations for a balanced diet.
8. Mindfulness and self-care: The app could include features such as mindfulness practices, stress management techniques, and other self-care tools.
What Are The Stages Of Building A Fitness App:
1. Investigation/Discovery phase: During this phase, a business analyst conducts a competitive analysis and target audience research to refine the concept for the app. The analyst will also prepare a technical specification, choose a monetisation model, define MVP version features, and create a UI kit.
2. Choosing technologies: This step involves selecting the technologies to be used for the app. Native app development is generally the best approach in terms of performance, while cross-platform development using a framework such as Flutter can also be effective.
3. Prototyping and design: This step involves creating wireframes and a basic design for the app, as well as creating a prototype and testing it. It is important to work with professionals who have experience in creating user-friendly designs.
4. Development and support: This step involves developing the MVP version of the app and testing it. There are several options for creating the app, including hiring an in-house team, working with freelancers, or outsourcing the project to a development company.
5. Launch, track, and maintain: After the initial release of the app, it is time to gather feedback from real users and decide on which features to prioritise for future development. The app should also be promoted and marketed, and user behaviour should be analysed to make the app more successful. Ongoing maintenance will also be necessary to ensure the app continues to function effectively.
How much does it cost to build a fitness app?
The cost to build a fitness app can vary greatly, depending on a number of factors such as the complexity of the app, the technologies used, and the resources required for development. Other factors that can impact the cost include the length of the development process, the number of features included in the app, and the need for ongoing maintenance and updates.
In general, the cost of developing a fitness app can range from a few thousand dollars for a simple, standalone app with a limited number of features, to hundreds of thousands of dollars for a more complex, feature-rich app.
It is important to carefully consider the budget and resources available when planning the development of a fitness app, and to work with a development team that can provide a realistic estimate of the cost based on the specific requirements of the project.
Overall, it is always a good idea to have a clear understanding of the budget and to set clear goals for the app before starting the development process.
If you’re starting to develop a fitness product, it can be a daunting task.
It’s often expensive and risky, but having a reliable development partner like Breeze can make the process much smoother. Their expert insights can give you the edge you need to create the best app and surpass your competitors. While you focus on financial matters, promotion, and user acquisition, Breeze can handle the technical aspects of development.
Trust Breeze to guide you through every step of the process and create a product that stands out in the market.
Contact us today to learn more about how we can help you succeed.