How Animation & Moving Elements Can Improve Your Web Design?

How Animation & Moving Elements Can Improve Your Web Design?

In the UK, non-static web design has become more popular due to the increasing number of videos, animations, and moving imagery being used within websites. This has resulted in a huge increase in conversions and the overall success of the project. Having the right animation in a website is very important to ensure that the whole experience is enjoyable and that the company’s long-term goals are met.

Animation And Videos On A Business Website

Animation and videos on a business website

Due to the increasing number of videos and animations being used in website design, we have been able to expand our scope of work and provide our clients with a wide variety of options.

Having the right animation in a website is very important to ensure that the whole experience is enjoyable and that the company’s long-term goals are met. One of the most important factors that a website should consider when it comes to improving sales is having the right visual elements.

The beauty of having the right moving images and animations as part of a website design is that it allows clients to choose their own style. We’ve seen great digital agencies use traditional watercolour illustrations as part of their brand guidelines.

There are various ways that animation can be used within a website design. For instance, explainer videos are becoming more popular as they provide a variety of moving images and animations.

What Is An Explainer Video?

What is an explainer video?

One of the most popular ways that website designers can use animation is through explainer videos. This type of video provides a variety of moving images and animations that are designed to help explain a particular concept.

Usually, explainer videos are shorter than a traditional video and are usually animated. They are used to promote a brand’s story and provide a variety of information about a particular service or product. They can also help build brand identity and highlight new products and services.

What Are The Benefits Of Animation And Explainer Videos?

What are the benefits of animation and explainer videos?

We’ve put together a list of the various benefits that website designers can get from using animation and moving images in their work. We’ve seen it work for our clients and for the wider digital marketing industry.

1) Capture The Imagination And Hold Attention

The key to any successful website is to figure out exactly how to engage with the user immediately, to hold the attention and draw them into further clicks and activity. The modern world is fast paced, we all want something yesterday, and that makes it difficult for brands to stand out from the crowd and to make a genuine impact.

A website designs wow factor is so important as you only have a couple of seconds at most to make an impact on your website visitor.

With eye-catching animation and moving images you’ve got a much better chance of making it stick. A bright coloured, moving element, will grab the attention and give you a much better chance of a user staying on your site to explore it further.

2) Increase Engagement

One of the most important factors that website designers can consider when it comes to using animation is its ability to increase the user engagement. This can be done through the use of various buttons and navigation menus, as well as by adding call to action buttons. Having a higher level of engagement can help boost a website’s bounce rate and increase conversions.

3) Stir-up Emotions

The design and crafted content of your brand can immediately become part of what you offer. With the right animations and videos, you can build a brand that is instantly recognisable. Whether you’re talking about music, storytelling, or informative animation, it can help create an emotional connection with your users.

Having the right emotions can help make your website visitors feel like they’re experiencing something special.

4) Hide Slow Loading Times

Unfortunately, not every website can load immediately, they might be full of must-have videos and more. Having a slow loading time can be a real turn-off for a user who is trying to convert into a customer. Having a second to make an impact can help keep them on your site and convert them into a loyal customer.

With the right animations and videos, website designers can help speed up a user’s experience by providing a few seconds of additional information that they need to understand a particular concept. This type of video can also help the rest of the site load smoothly.

5) Customised Brand Content That Can Be Shared

The top of the range websites are known for their ability to instantly become part of a user’s experience.

They can also use bold typography and animation to make the user think about the brand and its story.

One of the most important factors that website designers can consider when it comes to using animation is its ability to increase the user engagement.

Having the right animations and videos can help improve a user’s experience by providing a few seconds of additional information that they need to understand a particular concept. They can also help create a brand story that is easily shared on various social media platforms.

6) Using Animation To Wow Your Audience

The ability to move images and animations is a big selling point for modern consumers. Having the right animations and videos can help speed up a user’s experience by providing a few seconds of additional information that they need to understand a particular concept. They can also help create a brand story that is easily shared on various social media platforms.

At Breeze, our team is passionate about pushing the boundaries of design and functionality while also creating compelling animations and videos that capture the imagination of our clients. We believe that web design should be about bringing people together, and we practice what we preach.

To find out more about how we can help you to transform your business with a range of digital marketing services, including the best UK website design, contact us today on 07702029817 or email us on liam@breezedevelopment.co.uk.

We offer website design in Liverpool and across the world with website development clients in Dubai, Spain, Australia, the USA and much more!

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Breeze Development

Breeze Development is a website development company in Liverpool. If you would like a no-obligation chat about design for an existing or new website, please get in touch.