The Northern Guide had valuable content covering days out, food, events, culture and travel across the North of England. However, some of its pages were not being indexed properly, limiting how easily potential readers could discover its content through Google. The publication was also looking to improve its search visibility and impressions so that more of its content could reach the right audience.
Breeze Development worked with The Northern Guide to address these search visibility challenges and strengthen its organic presence. The focus was on improving how the website and its content could be discovered in search, creating a stronger foundation for future SEO growth and helping upcoming content reach a wider audience.
Improve Google visibility, Reach more readers.
Lifestyle, Events, Travel & Local Publishing
Low search visibility and limited organic reach.
Search Engine Optimisation (SEO)
Greater search visibility and increased organic reach.
Search impressions
Organic clicks
Top 10 Keywords
After addressing The Northern Guide’s search visibility challenges, the website saw a significant increase in its presence across Google Search. Search impressions grew from just 300 to more than 761,000, while organic clicks increased from 146 to more than 14,900. This growth gave The Northern Guide a much stronger opportunity to put its regional lifestyle, events, food and travel content in front of people searching for experiences across the North of England.
3-Month SEO Performance Comparison – A Sample of Our Work
The Northern Guide came to Breeze Development with a clear challenge: some pages were not being indexed properly, limiting the website’s visibility and search impressions. We focused on strengthening the technical SEO foundations, improving crawlability and helping Google better discover and understand the site’s content.
We aligned The Northern Guide’s content with relevant search behaviour across the North of England. Alongside traditional SEO, we also considered LLM search, helping create content that is clearer, more structured and easier for search engines and AI-powered systems to understand.
We also focused on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to prepare The Northern Guide for the changing search landscape. This included optimising content for emerging AI-powered search experiences, including Google AI Overviews.
We refined titles, headings, internal linking and other on-page elements across location and guide pages. Rather than targeting only a small number of terms, we worked to expand the site’s overall keyword footprint and improve visibility across a wider range of relevant searches.
Our ongoing SEO work helped The Northern Guide grow from 300 search impressions to 761K+ and from 146 organic clicks to 14.9K+. The latest keyword snapshot also shows 347 tracked keywords, with 166 ranking in Google’s Top 10.
Let’s boost your visibility, connect with the right audience, and help your content get discovered.
