A well-designed and formatted website footer can help generate leads and retain them. In this article, we’ll talk about how to make the most of this vital component of your website.
A well-designed and formatted website footer is a vital component of any website, and it can help direct your readers towards important information. However, they’re often overlooked.
A well-designed and formatted website footer can help generate leads and retain them. It can also help visitors navigate through your site and find the information they’re looking for.
Your website footer is also a great place to store important legal and technical information, and it can help boost your website’s SEO. It can also help you attract more potential customers and build credibility.
But, what makes a good website footer and what does it actually need to include? Read on to find out.
What Is A Website Footer?
So let’s start by explaining what a website footer is.
Like most web pages, a website’s body consists of a navigation menu and a logo. At the top, this section will display a header, while below it will be the main content section. Finally, at the bottom, this section will display a website’s website footer.
Now although a website doesn’t technically need a footer to function, it’s an important part of your website structure and design.
Contrary to popular belief, most web visitors do scroll past the middle of a website. A study conducted by Chartbeat revealed that, on average, visitors scroll down thousands of pixels per visit. So, if your website’s bottom page has a well-designed and formatted website footer, you are on the right track.
A study conducted by Smart Insights revealed that a well-designed and formatted website footer can increase a website’s revenue by 16%. Other brands have also reported that their conversions have increased by 50% when they focused on improving their website’s website footer.
It’s time to give your website’s website footers the attention they deserve. Having a well-designed and formatted one can help boost a website’s revenue and convert more potential customers.
What Does A Website Footer Need?
Before you start developing a website’s website, it’s important that you understand what you need to include in its footer. There are many things that you can include in a well-designed and formatted website footer.
Call to action (CTA) – One of the most important factors that you should consider when it comes to designing a website’s footer is the inclusion of a call to action (CTA). This is a link that will help visitors navigate through your website and take action.
Contact details – One of the most important factors that website owners need to include in their website’s footer is contact details. This section should also include a clear and simple way for potential customers to contact you including email, social media, number or forms.
Social media – One of the most common things that you should include in a website’s footer is a link to your social media profiles. Having a well-designed and formatted footer can help expand your reach and connect with your audience across your social channels.
Newsletter sign ups – Your footer is a great place to remind people of your newsletter and encourage signups, this could be your last chance to make that sale.
Sitemap – A well-designed and formatted sitemap can help boost your website’s search engine rankings. Although these links may not be directly linked to your website, they can still be used to help your visitors navigate around it.
Search Tool – A site search tool is also a great place to start when it comes to making sure that your visitors can find what they’re looking for easily. Having one in your website’s footer can help make sure that your visitors can easily navigate to the areas they’re looking for.
Awards, memberships and associations – These small logos can be a huge confidence booster for your potential next client/customer.
Latest articles/ news – Your website’s body should also include a section that features your latest articles. Having these in the footer can help boost your website’s traffic and convert more potential customers.
Just because your website footer sits at the bottom of your website, it shouldn’t be at the bottom of your agenda!
Take some time to look at your footer and decide whether it:
* Is helping you reach your goals
* Is giving customers what they need
* Is enhancing your SEO
Need a helping hand? Get in touch with the Breeze team for a chat.