Many small business owners understand the importance of having a good website and strong brand, but few see the need for much beyond that. While everyone knows that any business in the modern age absolutely must have a website if they want people to find them, few understand the fundamentals of driving traffic to the website in order to boost their sales. Sure, everyone knows that they want more traffic, yet most small businesses stop at making a killer website and then just wait. The truth is, you need ways to draw people to your website design, which means finding a way into search engines and in front of the right audiences. In order to make this possible, you need the right tools. In this day and age, one of the best tools for a small business is an active blog on their website. This post is designed to show you just how much a good blog can help your business to grow an online presence.
The Benefits of a Blog
Blogging is an excellent way for you to optimize your business for search engines. A good blog with the right keywords can work wonders when it comes to increasing the likelihood that your website will come up on a search engine. Keywords are an excellent way for you to become a prominent face within your industry from a digital perspective. Depending on what keywords you use, you can easily establish your brand as an active voice in your industry. This means that the search engines will, using analytics, understand where your website belongs in the digital space, and will assign it real estate when people go looking for something pertaining to your industry.
Finding the right keywords is something that can easily be done using a free online service, and blogging is the perfect vessel for them because it gives you a great way to insert them. While you can’t comfortably fit a ton of keywords on your web content without making it way too long, blogging allows you to effortlessly add these keywords to your website without making your main web content too convoluted. A good blog on the right topic with the right words can work wonders when it comes to optimizing for search engines, which is why we recommend it for all businesses in any industry.
Blogging as a Branding Tool
Beyond merely allowing you to optimize for search engines, blogs are an excellent way to establish your brand as a company. When you run a blog, you make it easy to effortlessly show that you know your industry and can help others to understand it too. There are so many ways to go about this depending on the industry. If you are a painter, you might write about your painting process and products. If you are a company that sells custom 3D prints, you might instead focus on 3D printing and digital design. Many companies use their blogs as an opportunity to educate their customers, which is an excellent way to establish yourself as an expert within the field. This boost to your credibility makes it easy for your customers to see why they should trust you.
Blogs are also great for engaging your audience on social media. You can take your companies social media pages and use them to promote your blogs. This is so helpful for reaching an audience because it makes it easier for customers to see your content and share it. When you take this approach, you can reach a wider audience and get more people to go back to your website. As a general rule, more traffic means a higher chance of sales on your end.
Other Ways In Which A Blog Can Help To Market Your Business:
- Increased credibility and trust – By consistently creating informative and valuable content on their blog, businesses can position themselves as experts in their industry and build trust with their audience.
- Engagement with customers on social media – By sharing their blog posts on social media, businesses can engage with their audience and encourage them to share with their own networks. This can help to increase website traffic and potentially lead to more sales.
- Differentiation from competitors – By covering unique topics that are specific to their business or industry, small businesses can set themselves apart and provide value to their audience that cannot be found elsewhere. This can help to establish the business as a thought leader and build a loyal customer base.
- Opportunities for lead generation – By including calls to action in their blog posts, businesses can encourage readers to take specific actions, such as signing up for a newsletter or purchasing a product. This can help to generate leads and increase sales.
More and more companies are understanding the importance of running a blog on their website. This easy approach to boosting your website traffic can have incredibly positive outcomes for your business and sales. It is just one of the many tricks that all good marketers will keep in their arsenal and when you see the results coming in, you will understand why. Don’t worry, even if you never fancied yourself as a writer, you can always hire one to generate content for you. The important part is getting the content on your website!
Breeze Development is a digital marketing company based in the north west. If you would like a no-obligation chat about an existing or new website, please arrange a free digital Marketing consultation.