The fact that TikTok has everyone hooked, scrolling through videos every single day, isn’t news to anyone. But whether TikTok is the new Instagram has been up for debate.
Many have ditched Instagram for TikTok, while others have tried to manage both platforms. So, let’s look at why TikTok has made many people question if they should even bother with Instagram.
Why the World Loves TikTok?
First of all, TikTok brought back the feeling of watching Vine videos. If you don’t remember Vine, you either missed out or were too young. But TikTok came on the scene and made us all feel refreshed when it came to social media.
TikTok showed us that personality, comedy, and relatability are where it’s at. This fun and unique platform delivered deeper connections to our favourite influencers and brought us real people to connect with – something Instagram wasn’t giving us.
No other social media platform was anything like TikTok. So, it’s understandable that it caught on like wildfire. With challenges, stitches, duets, and an intensely tailored For You Page, TikTok is scratching everyone’s social media itch – and then some!
Video Takes First Place
TikTok is a video-sharing platform, and if you don’t already know, video is King. There are many ways video takes the number one spot when it comes to marketing. The main reason? It’s fun and engaging, and simply, that’s why the world loves TikTok.
Why TikTok Is the New Instagram?
As Instagram shifts and leans more into the video element of its platform, people aren’t being fooled. Everyone knows TikTok is where you get your fix of short, exciting, and educational videos.
Now, brands and businesses know that if they’re ignoring TikTok, they’re losing customers. So, more and more of them are creating TikTok accounts and growing an audience. As for Instagram, many are leaving it behind.
Instagram was originally a photo-sharing platform, and just like TikTok, the world loved it. Businesses were thriving on Instagram, and many have used the platform to drive their brand. Then TikTok came on the scene.
Instagram reach plummeted, and brands had to swiftly change their marketing strategies to keep their business growing. However, it wasn’t the same as before. Engagement dropped, and accounts began to die. But was this thanks to TikTok? We think so.
TikTok’s algorithm is carefully designed to keep you watching and scrolling. It also delivers the content you’re interested in directly to you. So, businesses that have moved over to TikTok are gaining exposure to their ideal audience.
But that’s not all. TikTok’s algorithm also tests other audiences to see if they take an interest. The platform pushes content to find people who love it for you. Yes, you have to create great content, but TikTok has your back when it comes to getting it seen.
How Is TikTok Taking Over?
Have you heard of the term ‘influencer’? We’re guessing that you have, and this is how TikTok is taking over Instagram and social media. ‘Ordinary’ people are utilising the TikTok platform to showcase their talents, teach others, and have some fun, too.
Those who are engaging and relatable are growing enormous audiences, sliding themselves into influencer status, and putting themselves into a position of power. Brands can then utilise that power to reach a new audience and increase sales.
For example, Charli D’Amelio has almost 150 million followers on TikTok; that’s an enormous influence. But brands don’t have to use influencers of Charli’s status to reap incredible benefits. However, investing in social media ‘celebs’ can bring significant brand awareness.
Why Brands Should Use TikTok Influencers
Did you know that people spend more than double the amount of time on TikTok than they do on Instagram? Well, now you do, and that is one of the reasons you should use the platform to grow your brand.
TikTok influencer marketing is the way forward, as we’ve already touched upon. Yes, you can grow your brand and your sales, but let’s look at why.
When working with influencers, you remove barriers between your brand and target audience. You can speak directly to your customers through an influencer with a loyal following. This loyalty means people listen.
Influencers build trust and a connection with their audience, so when they recommend your product or service, people don’t question it. They already love, support, and trust the influencer they’re watching.
So, your chosen influencer will give you unquestioned status amongst their audience; TikTok influencer marketing is a no-brainer. You can struggle to reach your target audience on Instagram or take advantage of TikTok influencer marketing.
Using TikTok: Here’s What You Should Do
Let’s reiterate – TikTok is the new Instagram, and if you haven’t created a TikTok account yet, what are you waiting for? If you use TikTok influencer marketing, you have to do it wisely. Otherwise, you could be damaging your brand instead of growing it. But if you follow our tips below, you’ll be on your way to gaining new reach for your business.
Here are our top tips:
Find influencers who have a similar audience
First and foremost, you want an influencer who already has a committed following, and that following needs to consist of your target audience. So if your target market is females aged 25-35, an 18-year-old gamer ‘dude’ isn’t going to help you much.
This tip is simple, but don’t only target influencers with the biggest followings; you need an influencer drawing in your ideal customer.
Work with influencers who support and stand by your message
We’ve all seen those influencers who promote things they clearly don’t believe in. If someone is an avid follower of an influencer, they can smell the dishonesty a mile off. So, it’s essential you choose influencers who genuinely stand by your brand’s message.
Take your time and research influencers who align with your brand. For example, if your brand sells sustainable clothing, find an influencer who openly promotes sustainability. It sounds like common sense, but many brands miss the mark on this simple tip.
Create clear and concise messaging with a sprinkle of fun
People scroll on TikTok in search of an escape; they want to be entertained and laugh along the way. So, if you can sprinkle some comedy into your marketing campaign, this will help you stand out.
Of course, ensure you’re getting your message across and showcasing your brand. But being the brand that’s light-hearted and fun, too, will attract an engaged audience.
Should You Forget About Instagram?
What a good question. Of course, this is entirely up to you. If you can turn to TikTok and still maintain your Instagram strategy, then go for it. But if you only have time for one, we’ve already said it – TikTok is the new Instagram.
Get on TikTok Now
In short, your brand can grow exponentially if you utilise the power of TikTok and influencer marketing. But it’s easy to damage your brand if you don’t do it correctly. So, research, research, research, then plan, plan, plan.
Find influencers who stand by your message and make your campaign fun and engaging! TikTok is the new Instagram, but if you aren’t sure where to start with it, we can help.
Here at Breeze Development, we know all about creating strong TikTok campaigns to help grow your business. After all, TikTok is expected to reach 1.8 billion users by the end of 2022. So, don’t hesitate to get in touch and let us help you build your TikTok empire.