Why Should You Start Your Project With A Discovery Phase?

project with a discovery phase

If you’ve ever worked on an app or web development project, you will know that it can be a challenge to bring it to fruition.

The amount of time and effort that goes into developing a project can be overwhelming.

Therefore, it’s important to make sure that all steps of the process are done correctly.

One step that many professionals overlook is the discovery phase. Although this step may seem unnecessary at first glance, its importance cannot be overstated.

This article will explain why everyone should take advantage of what a discovery phase has to offer by starting their projects with one!

A discovery phase is a research project. You’re going to take an in-depth look at your whole business plan – including your customers

When you start a project, it’s important to know what your customers want and need. Customer research is a key part of any project. This can get tricky if you don’t have the right tools in place to help you understand the needs of your customers.

A discovery phase can help you explore those needs by:

  • Identifying the problems or challenges that need solving for your customers
  • Developing insights about their motivations and expectations for this new product or service
  • Understanding how they currently solve these problems (or don’t)

Finding out how to reach your customers and how they want to be reached

How Long Does The Project Discovery Phase Last?

The duration of your discovery phase will depend on the size and complexity of your project. Typically, a discovery phase can take anywhere from 2–4 weeks.

What Are The Goals Of The Discovery Process?

project discovery phase

The discovery phase is a critical part of any project, and it will help you determine what your goals are for the project. It also helps you create a roadmap for how to achieve those goals, maximise your return on investment (ROI), and discover and understand your key performance indicators (KPIs).

During this phase, we work together with you to develop an overall vision for what your project should look like when it’s done.

This can include identifying anything from specific features or services that need to be added or improved upon, to what kind of layout will best meet user needs based on current analytics data. We’ll also help determine how long each phase should take so that everything comes together seamlessly when all is said and done.

In particular, roadmapping can help you set deadlines, stay on track, and even identify areas where things might go wrong (and how to address them).

Discovery Allows You To Maximise The Return On Investment

The discovery phase is important because it allows you to maximise the return on investment.

  • It helps you get the most out of your budget by avoiding unnecessary features that come at a high cost and by prioritising which features could make the biggest impact for your product.
  • It helps you avoid wasting time on features that don’t work by uncovering problems early in development, before they become too costly and time-consuming to fix later on.
  • It helps you avoid wasting time on features that don’t matter by making sure every feature is aligned with your business goals, user needs/wants, etc..

Discovery Helps You Discover And Understand Your Key Performance Indicators

Key performance indicators (KPIs) are the measures that determine the success of your project.

You need them to make informed decisions about your project, and they help you identify whether or not you are on track to achieve your business objectives.

In this post, we’ll show you how to use KPIs in discovery phase activities so that you can gain insight into what’s working well in your organisation, as well as where it might be falling short.

Discovery Helps You Get Buy-In From Stakeholders And Customers

stakeholders and customers

The discovery phase of your project helps you get buy-in from stakeholders and customers.

Customers are the most important stakeholders because they’re the ones who will use your product. Since their needs are what drove you to start this project in the first place, it’s crucial that their voice is heard throughout the entire process.

This can be achieved through early customer interviews and user testing sessions. You’ll also want to include them on any team meetings or events that bring together all parties involved in creating your solution (designers, developers, etc.).

The more feedback they provide during these moments of interaction, the more likely it is that when you launch a final product—and especially if it’s an app—customers will love using it as much as they were promised during discovery.

Doing Discovery Will Help You Create Something That Works For Your Business And Your Customers.

A discovery phase is your chance to get out of the office, away from your computer and other distractions and really talk to your customers about what they want.

You’ll be able to meet with them directly and ask questions like:

  • What would make this project successful for you?
  • How can I help you better understand what you need in order to do that?
  • What kind of time frame are we looking at here?

What Problems You May Face If You Skip The Discovery Phase?

As you begin your next project, it is important to consider what problems might arise if you skip the discovery phase.

  • You may not be able to meet your goals. The discovery phase gives you an opportunity to identify what your project should accomplish and why it’s important. Without this step, it will be difficult for your team to stay on course or adjust its strategy when needed during development.
  • You’ll waste time and money on the wrong things. During the discovery phase, we ask clients about their expectations for their projects so we can design them in a way that meets those needs—and no one else’s!

If you rush through this process because of time constraints or limited budgets, then it could lead to wasted effort later on down the road when clients realise they were never truly satisfied with our work product because we hadn’t taken enough time upfront to identify those specific needs before moving forward with development efforts.


If you skip the discovery phase, you’ll end up with a product that doesn’t solve your customers’ problems. That means that it may take longer to make money or even lose money on this project. You can also waste time trying to convince people who don’t want what you have created for them.

Contact us to schedule a consultation and learn how we can bring your app vision to life.