Almost all of the time, your users spend time on other websites. They form habits about how to navigate and what buttons and links look like. Having a good user-friendly website is very important to ensure that your customers are satisfied.
We often ask ourselves, do you want our website to be different? As a web design agency, we often hear this question. In most cases, I try to explain what the difference is and why it matters.
No one wants to spend a lot of time learning how to use a website. Instead, they come to your site to find out what you have to offer and how it can be easily accessed. This is why we try to make it as easy as possible for our users to accomplish their goals.
A good website should follow a common set of rules when it comes to design and interactivity. However, it shouldn’t be limited to just being a copy and paste site. Instead, it should be designed with the necessary elements to create a unique experience.
There are many opportunities to improve the overall experience of your website by developing a deeper understanding of its users’ needs and intent. Although it’s important to have a different design than your competitors, focus on the core values of your brand and how it can help guide the visitor through a satisfying experience.