It can be rather annoying when someone can’t see the benefit of a website, somewhere to showcase their work, be found online and collect interested visitors details ready to quote. It is even harder to understand once you realise that Your Website is Your Best Employee:
Let’s consider this for a second.
Since April, the national living wage is £7.20 an hour for workers aged 25 and older.
Your website will be working 24 hours a day, seven days a week, 365 days a year.
Therefore 8,760 hours each year. If you paid an employee to work these hours at minimum wage (£7.20 per hour), it would cost you over £63,000 each year!
Not just that, but your website won’t have sick days, turn up late or have a bad attitude.
A website is available to both your regular and potential customers regardless of how large or small the demand is, allowing them to review your products and services while you are eating, sleeping or even on holiday.
Just consider the possibility of getting leads, making money and growing your business while you sleep.
I will never disagree that a website is more important for some industries than others or even that certain types of marketing could be more effective in certain industries, but just because it is more effective in certain industries does certainly not mean that it won’t benefit your business.
Many people throw around the words ‘we just market through word of mouth and referrals’ which is the exact same place that we get the majority of our business from at Breeze. However how many times do you think people try to find out more about you before calling? Or how many people do they get recommendations from before deciding which company to use?
Lets use a restaurant for this first example, if somebody had said to me that there is a great Indian Restaurant in Manchester called the Rajdoot. The first thing I would do is go onto Google, find their website http://www.rajdootmanchester.co.uk/ and see what the food and place looks like.
Or lets say for a builder, I ask my Facebook friends to recommend someone to build an extension on my house, 3 companies get recommended to me:
- Just a personal profile page – No website or Facebook Business Page
- A business Facebook Page – No website
- A Facebook business page with a modern website showcasing their work
Which company am I most likely not just to call first, but to trust more and then actually hire.
A website is the face of your business, don’t let your online presence lose you business.