Have you thought about how the on-demand geofilters on Snapchat are a good opportunity to promote your business or product launch. This is even more important brands trying to connect with millennials, or show that they’re socially-savvy, creating a custom Snapchat geofilter could be a huge boost.
You are probably already familiar with Snapchat, which allows you to take and send pictures which last for up to 10 seconds.
If you have used snapchat over the last few months then you will have noticed or heard of the snapchat filters, well now there is a way that business owners can take advantage of these filters.
When a user takes a picture, before sending it, they have the choice to add a filter. These filters can vary from colour corrections to silly faces to graphical overlays.
However Snapchat have now introduced a way for business owners to get involved. Their website describes geofilters as ‘special overlays that communicate the “where and when” of a Snap in a fun way’.
This gives you the chance to brand a Snapchat filter in a certain geographic location and to engage with your consumers in the moment. For example, if you are a restaurant you could run a discount through snapchat when they post a story.
However you are not allowed to use hashtags or URLs in your design but you can use your company name. These filters cost $5 per 20,000 square feet — for example: For about $20 for a live filter for 12 hours covering around 6,500 sq. ft. Keep in mind that you can’t go over 5 million square feet, and the max amount of time a filter can run for is 30 days.
One great aspect of it is that when your geofilter has finished, you are given access to data and analytics, including the number of views of the filter.
Expanding Your Social Footprint
One strategy that you could use would be to share some personal or intricate details of your business, and then let your audience be a part of the story. If you host an event, you could take your followers on a journey, for example if you’re a makeup artist working at a wedding;, you could share your work and expertise with your followers using some before-and-after shots. You could also share pictures of the wedding to really engage your audience.
This also gives you the chance to cross-promote your snaps on other social media platforms to extend their life and give you the chance to show this to others who don’t follow you on Snapchat.