Top 10 Marketing Campaign Ideas In January For Ecommerce

Top 10 Marketing Campaign Ideas In January For Ecommerce

Top 10 Marketing Campaign Ideas In January For Ecommerce

This is the time of year to make a fresh start. With people in a jolly mood and ready to get the year started with a bang, it is a great opportunity for E-commerce platforms to market their product uniquely to gather more customers. There is so much going on at the time that there are innumerable ways in which one can market their product.

Here are 10 ideas that will make all the difference in one?s business?s life in such a way, that the rewards will be reaped all year round.

1.) New year?s resolution and motivation

People are at an all-time high at the time of New Year. They make promises that they plan to keep till the year ends. Such motivation can help marketing a product in a way that it helps the customers in accomplishing their goal.

Ranging from eatables that help to reduce weight to introducing schemes that make them meet new people and try new stuff, everything can be directed towards making their life better in a way they want.

2.) New Arrivals

New year, new beginnings, and new products. The combination speaks for itself. People are into new stuff when they are trying to start something new. They want to forget the old stuff with the year that has gone past, and new stuff always reminds them that a new year awaits them. At this time, marketing the new products of the business can prove to be a game-changer. The sales will rise, and the business will flourish with the trend and wave of the New Year.

3.) January Winter Sale

With the New Year comes the peak of the winter season. This is the best time to mix season and commerce together and market the products in such a way that they are in sync with the winter season. Winter clothes and accessories have huge demand at this time of the year. If these products meet the fashion trends that are ongoing, then it is the ultimate combination. Taking full advantage of the winter season can help grow the business for that business quarter.

4.) New year. New stuff.

The new beginnings that everyone experiences at every New Years are something that can be used as a method to market the new catalogues that the business may have. Out with the old and in with the new. That is the motto that everyone wants to follow when the new year starts. New resolutions, new personalities, new attitudes, so why not new products?

5.) Winter Trends and styles

Keeping the season in mind when coming up with a marketing plan is important. If the product caters to the winter trends and styles, it will catch the eyes of more people. People are looking for something which they can call new and exciting in the new year they are experiencing.

6.) Top 10 New Year?s must have

This is a marketing gimmick which tends to bring forth the best buys for the year or the season. The top 10 ?must-haves? refer to the things and products which are in season and in fashion that the customer can not do without them. This increases the chances of getting the product sold and hence is a great marketing strategy.

7.) Holiday Bills Stress relief

Unfortunately, with such a happy time, comes the headache of the bills. There are so many settlements to be made that would make anyone crazy. If one markets their product as a stressbuster for the customers, then the products will sell like hotcakes.

8.) Brands we sell

This is a good time to let people know which brands come under your wing. They are willing to splurge, and the brands will attract more people, hence increasing the business.

9.) Coming soon

A little suspense never harmed anybody. It is great to see the curious eyes turned towards a venture in the hope of finding out what is the product, which is coming soon. Such marketing stunts are a no brainer and should be implemented, especially at such a time.

10.) Winter Giveaway

Giving away free stuff, although may not sound good for the business, but is a sealed deal when it comes to the festive season. People are eager to know and try to get the free products. So it will increase the people associated with the business.


Marketing is the heart and soul of any company which wants to make big bucks some day. Having such tools at one?s disposal at such a time can prove to be highly beneficial for the people and the business combined. These methods can help anyone get there, provided they are used according to the products that the business caters to.

Why Choose Breeze Development?

We do Digital. We?re your web design company, web development agency and digital marketing team all rolled into one very special integrated digital service. We help you to grow your brand, business and profile online. We do this by creating a tailor made website, designed to represent your high level of service and developed to maximise results.

Are you ready for the top 10 Marketing Campaign Ideas In January For Ecommerce? Let’s TALK!

Get A FREE Quote