How to Measure SEO Performance in an AI-Driven Search Landscape (2026 Guide)
Measuring SEO used to be straightforward. Traffic increased. Rankings went up. Clicks rose. This indicated that SEO was effective. AI-driven search has changed that. Today, businesses experience: Steady rankings but fewer clicks Lower traffic but stronger inquiries Visibility in AI summaries without visits SEO impact without clear attribution This doesn’t make SEO harder to measure. […]