Digital Marketing Tag

PPC (Pay Per Click): What is Pay Per Click? Pay-per-Click or more commonly known as ?PPC? is seen by many as a very effective way to promote their business online. Many consider...

One of our clients have recently asked us to show them a few tools that will help them with their search marketing and in particular their search term research.?Keyword research...

MailChimp is a web-based email marketing service. Helping you to design email newsletters, automated messages, and targeted campaigns. You can share them on social media & even combine it with...

Online marketing constantly evolves and what might have worked for you in the past might no longer work. So, what should you focus on as you plan your online marketing strategy...

Moz is an online tool which will monitor, measure and even evaluate your website, it does this for both the onsite and off-site aspects for its level of search engine...

Remarketing is one of the smartest marketing tools on the internet, it is your way to connect with previous visitors to your website who did not make a purchase or...

One of the most effective brand building tools and critical social networking sites is Instagram. Instagram is a photo sharing app which is not just useful for restaurants or travel...

Over the last few years there has of course been changes to the way Google rank your website making changes to their search algorithms. As a business owner it is...

Ad Spend - The amount of money spend both on and offline advertising and promotion. Advocacy - public support (or recommendation) for a cause or policy. Audience Segmentation - The?process of dividing people into subgroups...