How Zero-Click Searches Are Changing SEO and What Smart Businesses Should Do
Search behaviour has changed. People search. They get answers. They don’t always click. Featured snippets, People Also Ask sections, maps, knowledge panels, and AI-generated summaries provide many answers directly in search results. This has caused some concern in SEO circles: “Most searches are zero-click now. SEO is dying.” It isn’t. Zero-click searches are not killing […]