We have been asked for some quick tips for what content is best for Facebook. How should we decide what to post? What type of content is effective? Who should we be targeting on Facebook and how do we position our business.
We only have a few brief points but hopefully, they help you out with your own Facebook post content and curation.
Here is a quick overview:
- Is the text too long?
- Is it provocative, entertaining or surprising?
- Is the photo striking and high-quality?
- Have we chosen the right format for the post?
- Is the call to action in the right place?
- Is this interesting in any way, to anyone? For real?
So let us take a look into each of these a bit more in detail.
1. Is the text too long?
Don’t forget Facebook is used for pleasure and people will not read content that is too long, they will just slide on past your post (Unless they think you are really f*cking awesome and they follow every single word you post – maybe your mum).
Let’s keep the post down to something that is both readable and enjoyable if you want to write a really long boring piece of content, save it for your blog…..like I do.
2. Is it provocative, entertaining or surprising?
People want to be entertained, as I said Facebook is for enjoyment. What information, news or announcement can you give to your followers that will make them get involved, feel sad or happy and for your business, hopefully, create some sort of action that helps your business to grow.
3. Is the photo striking and high-quality?
If you are using imagery in your post lets make sure that the image isn’t blurry through bad quality or maybe worse not relevant, let’s face it…people are lazy, if you don’t catch their attention with your image straight away they are not going to spend the time reading the content in hope that they may like it.
4. Have we chosen the right format for the post?
So we have already discussed imagery but is imagery always the best option….well no, obviously not, there is no type of content that is right for all posts. Sometimes the content might be best in a video, image, or even just plain text.
5. Is the call to action in the right place?
If I am not mistaken, as a business, if you are operating on Facebook then you are likely to be doing this to try to get more business or at least more awareness. Therefore your post should have a call to action, a part of the post hoping to get people’s interest and attention. For some posts, this could be at the start of the post and others at the end.
6. Is this interesting in any way, to anyone? For real?
Well pretty much what it says, does anyone actually care in the slightest about what you are posting? Or is there a way your content could come a lot more interesting.
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