No More Garbage Content

No More Garbage Content

You have to stop serving garbage to your visitors, and to search engines. Here’s a couple ideas to get you started:

  1. Write stuff that hasn’t been written before. Try something else, or a new spin on your topic.
  2. Be interesting. Put some thought into how the article is put together. Use visuals where it helps.
  3. Hire quality writers to write quality stuff.
  4. Ask your visitors and customers what they’d like to read. Then write it.
  5. Use good line spacing and typography. Place subheads to organize your story and make it easier to scan. A 500-word article vomited onto the page with zero formatting makes it look like you don’t care.
  6. Brainstorm and maintain a list of headlines you can assign to writers.
  7. Assign target topics and phrases to specific pages on your site. Think through how you’ll interlink new content with those pages to build authority.
  8. Integrate content into your site. You probably won’t make much progress if you hang a bunch of lousy articles off your site like some kind of growth. Content has to be in the flow of a normal visitor’s movement through the site.