Your online presence can be vital to the success and growth of your business, and to just have a website which is updated every 5 years is not really enough.
Your site 100% needs to be user friendly on any and every device, the website should provide an easy way for visitors to navigate the website, make orders and find information as easily as possible.
So, you may wonder, is your website outdated? Have a look through the rest of the blog to see if you are in need of a website redesign.
Is Your Website Slow and unresponsive?
The first question you need to be asking yourself is, how long does your website take to load?
Your website visitors demand immediate access and every couple of seconds that the website takes to load could make the difference between a customer buying from your website or your competitors.
If your website home page has a load of photos which take up a lot of memory and therefore takes a while to load?
It isn’t just about choosing an image that looks great, it is also about how long it takes to load because if it takes too long then nobody will get to see your beautiful pictures.
There are also Flash and Java elements which are outdated now and then that wont work on all of the browsers and mobile devices. If your website still uses the old technology, then it is certainly time for a re-think.
How does your website work on mobile devices?
Now there are more people visiting websites through mobile searches as apposed to on desktop. Your site needs to have a mobile responsive design, so that it is ready to always adapt to the browser or device that the visitor is using.
Everyone then will have a consistent user experience. If your website is outdated then you could be losing potential customers each day.
Is your website easy to navigate?
In previous years, many people tried to post as much information as possible on their homepage. This was leaving websites looking cramped, even more so on mobile devices. Your users are now expecting clean websites which are easy to navigate and use.
Have you and your website developer considered the visitors user journey when going from the home page to purchasing? Planning this journey will help you to create the easiest way for users to navigate your website.
If it isn’t easy and obvious for users to navigate their way around your site, your visitors will give up and end up elsewhere.
Do you have a high bounce rate?
You should be able to get figures about the visits to your website. These stats should display information such as:
How many visitors?
How long each visitor stays?
Where visitors are coming from?
What device visitors are using?
What % of customers are converting into customers?
With your web designer you can review these results in depth and then consider what options you have ti improve on these results.
You should be looking to gain more web traffic year on year.
Perhaps your website could do with some higher level SEO (Search Engine Optimisation) to increase your website rankings and hopefully visitors. Google’s algorithms are always changing so if you don’t keep up, then your website will keep dropping down the search rankings.
Are you keeping up to date with technology?
Your website is never finished, there are always new technologies and improvements being released that your website should be taking advantage of.
There are systems you could have in place already such as automated emails, social media feeds and back office functions.
The main purpose of your website is to generate more leads and sales, so it is really important that you are constantly talking to your developer about keeping your website up to date.
Is your design outdated?
Websites can start to look old quickly and therefore website visitors can think of this as a reflection of your company.
Start by checking if your website contains any outdated information or broken links?
Check today and ask your friends if they think the website looks like it was created years ago and then forgotten about?
Never forget that this is the face of your company, it needs to look as nice as you can make it.
Is your website easy to update?
Website now don’t have to just be easy to use for your customers, they also have to be easy for you to manage.
Regardless of if you are trying to add a blog, change product price or change slideshow images, you need to be able to manage this with ease.
Almost all websites now come with easily manageable templates which help you to change your website without having to call your web designer every time.
If you think your website is starting to look outdated, get in touch with Liverpool web design company Breeze Development today to see how we can help you to build a site that is designed to improve your branding and increase your leads.