What are your goals for your real estate website?
When creating a real estate website, you should be aiming to provide valuable resources for your clients and prospective clients. Look to provide an easy search functionality, plenty of high quality photos, and quick access to the listings. These simple requests are easy to accomplish in a variety of designs.
However what else could a real estate website have in order to really serve a real estate business and their clients?
Optimized For Photography / Videos
Every real estate websites should be very oriented towards photography as this will be vital in the sales process. The website should support the use of high quality photos in both slide shows and listings to allow for better property viewing. Modern buyers will search properties extensively online before they even pick up the phone to talk to you, so help them out by giving them access to great pictures or videos.
When a visitor goes to your website you want to encourage them to come back again and again to your website and use your website as their home base for online real estate. Many real estate websites offer the chance for visitors to register for news and updates on certain properties or alerts for new listings in certain areas.
Facebook Tab Integration
Social media is a wonderful playground for engagement with prospective clients, clients, and partners. Through social media you can provide easy access to your listings through your Facebook real estate business page which would ensure that you are giving your clients good, quick, access to relevant information.
Your website should be providing fast searches for towns and communities to make it as easy as possible for your visitors to find what they are looking for. We encourage our clients to include specific community pages for each town in the areas they work from, this should include both listings and are numbered on a map and featured on the page.
Search Engine Optimized
Most websites nowadays come with an SEO framework enabled but not completed. The real challenge is that the Realtors are of course focused on their own listings and clients and there is not time available to learn about SEO for their website. You should make certain that the website you implement is optimized for your your region, and your name. This is so important and will help to ensure that your website will be found online.
A blog can be a fantastic tool for your business and website, it can increase your site’s Search Engine rankings, making sure your website comes up higher up on the Google search results. If you do not have the time or are not ready to commit to writing a blog, then also get in touch as we have a great contact who really specialises in this!