Optimising Your Product Pages
There are three stages of an online purchase. The first is how customers find your products, and the third is where they actually buy the items. The second step is the crucial one, though, because this is where somebody decides to make a purchase. To do this, the product pages have to be fully optimised in a manner that is functional and user-friendly, and so in this article, we will explain how you can optimise the product pages on your website.
1.) What Is Optimisation?
Before we explain the process of optimising a product page, it is worth recapping what it actually means. Optimisation is when you have designed the content of your site or for a particular page in such a manner that it will appear as high as possible on search engines, making it easier for customers to find. A successful business will be knowledgeable about online optimisation, partly because optimising your site can ultimately provide the pathway towards the page garnering views, and consequently sales. Further details about optimisation can be found on our own site here.
2.) How Can The Product Page Be Optimised?
The process of optimising a product page is straight-forward, but it must be done with a good understanding of what elements are deemed as important to the search engine platforms. To optimise a product page, you should include as much information about the item as you can. It concerns keywords, search terms, product information, imagery, pricing and more.
It is also worth including star ratings, user reviews and social tags where possible. In a nutshell, you should include as much relevant content as you can for would-be customers to locate it, no matter what they have originally searched for. It also helps to do similar work across the site as opposed to one particular page, because a lack of consistency across the site might be a minor deterrent to some users.
3.) Why Is Optimisation Important?
Some websites are so well-established that you would think that optimisation is unnecessary for their services, but even for the big-names, if they disregarded this aspect, they would slowly fall down the ranking pages. Think of optimisation for a product as if you were holding a physical sales pitch to discuss how wonderful the product was, only to draw a blank face when asked about a significant detail. In such a situation, people would walk away, because you haven’t answered their question. Optimising a page is about answering as many questions regarding the product as possible, thus boosting the chances of a sale happening, and also increasing the odds that the search engines will push you up their first pages, further heightening the likelihood of a purchase.
Hopefully, this has increased your awareness of how to optimise a product page, and we are delighted to say that we offer this service here at Breeze Development. If you require assistance with online optimisation for your products, head over to www.breezedevelopment.co.uk.
Why Choose Breeze Development?
We do Digital. We’re your web design company, web development agency and digital marketing team all rolled into one very special integrated digital service. We help you to grow your brand, business and profile online. We do this by creating a tailor made website, designed to represent your high level of service and developed to maximise results.