Instagram is growing and growing and that is even before the announcement that there could soon be a direct payment market place on the platform, Instagram generates over 700 million monthly users, a figure which is already more than that of Twitter’s.
This large audience base is there for the taking for those who want a large audience for their products or service. One of the things that makes Instagram a brilliant place to market your products is the fact that the platform is designed to use more visual representation to capture user attention, using short videos and images to capture attention, get reaction, etc.
Many people are on Instagram daily, shopping, looking for products they need and products they may or may not need. All of these people are the target audience that you need to be giving attention. And the good thing about Instagram is that the platform gives you the opportunity to find and engage these people one way or another.
If you run a beauty business, for example, Instagram is one of the best ways to sell your service and reach a wider audience, gain traction and get conversions for your business to expand and grow without really breaking the bank on marketing. You can use Instagram ads to market your product or service and turn in large amounts of attention, engagement and conversion.
How does advertising on Instagram influence growth in beauty businesses?
The main thing you should consider when trying to understand the answer to this question is that Instagram ads are created in such a way that they are both visual and easy. The platform is built in a way that uses very minimal loading time and gets the content in front of the audience in no time. Also, Instagram provides an opportunity for the audience to check out the product or service they are looking to pay for before committing to it. This helps in building some form of trust between the seller and the buyer, making transaction easier.
Instagram Ads Sell More with Engaging Content
When using Instagram for promoting a business in the beauty line, visual representation is key. Always remember this when creating content. Your content must be very visual and very engaging especially for ads.
If your ad content is engaging and captures attention with a brilliantly captured, professional and creative image, or with a brilliant caption, then it is impossible for the audience to skip the ad and just move on. This is why content should be given serious consideration when creating Instagram ads.
One way that your ads can gain a reputation among the people viewing it is when they are consistent. You should be looking to create different ads, but, with a consistent message or design aspect which the audience can resonate with anytime they encounter your ads. This helps you establish your brand in the mind of the users.
Why Choose Breeze Development?
We do Digital. We’re your web design company, web development agency and digital marketing team all rolled into one very special integrated digital service. We help you to grow your brand, business and profile online. We do this by creating a tailor made website, designed to represent your high level of service and developed to maximise results.