Digital marketing and website development involve many technical terms. This glossary explains common digital marketing, SEO, web design and website development terms in simple language, helping business owners understand the terminology used in online marketing.
Ad Spend
Ad spend is the amount of money a business spends on advertising and promotional activities, including online advertising such as Google Ads, social media advertising and display advertising.
Advocacy
Advocacy is public support or recommendation for a business, brand, product, service, cause or idea.
Audience Segmentation
Audience segmentation is the process of dividing a target audience into smaller groups based on characteristics such as demographics, interests, behaviour, location or purchasing habits.
Blog
A blog is a regularly updated section of a website where a business or individual publishes articles, guides, news, opinions or other useful content.
Brand Values
Brand values are the principles and beliefs that define a business and influence how it communicates, operates and presents itself to customers.
Buying Process
The buying process is the series of steps a customer takes when identifying a need, researching options, comparing businesses and deciding whether to make a purchase.
Buzzwords
Buzzwords are popular words or phrases that become widely used within a particular industry, often to describe current trends, ideas or technologies.
Call to Action (CTA)
A call to action (CTA) is a message that encourages a website visitor or customer to take a specific action, such as “Get a Quote”, “Contact Us”, “Book Now” or “Buy Now”.
Campaign
A marketing campaign is an organised set of promotional activities designed to achieve a specific business or marketing objective.
Conversion Rate
Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase, submitting a contact form or requesting a quote.
Content Marketing
Content marketing is the process of creating and distributing useful, relevant content to attract, inform and engage a target audience.
Demographic
A demographic is a measurable characteristic of a population or audience, such as age, location, income, gender or occupation.
Digital Marketing
Digital marketing is the promotion of a business, product or service through digital channels such as websites, search engines, social media, email and online advertising.
Engagement
Engagement describes how people interact with a business or brand through actions such as clicks, comments, shares, likes, messages and website interactions.
Infographic
An infographic is a visual representation of information, statistics or data designed to make complex information easier to understand.
Influencer
An influencer is a person with an established audience who can affect the opinions, interests or purchasing decisions of their followers.
Keyword
A keyword is a word or phrase that people enter into a search engine when looking for information, products or services. Keywords are an important part of SEO.
Landing Page
A landing page is a dedicated webpage designed to receive visitors from a specific source, such as a search engine, advertisement, email campaign or social media post.
Listicle
A listicle is an online article structured as a list, usually using numbered sections or bullet points.
Long-Tail Keyword
A long-tail keyword is a specific search phrase containing multiple words that usually targets a more focused search intent, such as “website development company in Manchester”.
Meta Description
A meta description is a short summary of a webpage that search engines may display below the page title in search results. A well-written meta description can encourage users to click through to the website.
Organic Traffic
Organic traffic is website traffic that comes from unpaid search engine results.
Outreach
Outreach is the process of contacting relevant websites, businesses, journalists, publishers or influencers to build relationships, promote content or increase online visibility.
Paid Search
Paid search is online advertising where businesses pay for advertisements to appear in search engine results for relevant keywords.
Pathos
Pathos is a communication technique that uses emotion to create a connection with an audience and influence how they respond to a message.
Ranking
Search ranking refers to the position of a webpage in search engine results for a particular search query.
Responsive Web Design
Responsive web design is an approach to website design that allows a website to adapt to different screen sizes, including smartphones, tablets and desktop computers.
Sales Funnel
A sales funnel is a model that represents the stages a potential customer moves through, from first discovering a business to becoming a customer.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of improving a website’s content, technical performance and overall relevance to increase its visibility in organic search engine results.
Search Intent
Search intent is the reason behind a person’s search query. Common types include informational, navigational, commercial and transactional intent.
Seeding
Seeding is the process of distributing content to relevant websites, communities, influencers or publications to increase its visibility and reach.
Social Media
Social media refers to online platforms where individuals and businesses can create, publish, share and interact with content.
Social Proof
Social proof is evidence that other people trust, recommend or use a business, such as reviews, testimonials, ratings, case studies and customer recommendations.
Split Testing
Split testing, also known as A/B testing, is a method of comparing two or more versions of a webpage, advertisement or marketing element to determine which performs better.
Strategy
A marketing strategy is a planned approach designed to achieve specific business or marketing objectives over a defined period.
User Experience (UX)
User experience (UX) describes how easy, useful and enjoyable a person finds a website or digital product when using it.
User Interface (UI)
User interface (UI) refers to the visual and interactive elements of a website or digital product, including buttons, menus, forms, navigation and page layouts.
Webinar
A webinar is an online presentation, seminar, workshop or training session delivered over the internet.
Web Design
Web design is the process of planning and creating the visual appearance and user experience of a website, including its layout, colours, typography, imagery and navigation.
Web Development
Web development is the technical process of building, maintaining and improving websites and web applications.
Website Development
Website development involves building and maintaining a website’s technical structure, functionality, performance, integrations and features.
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO) is the process of improving a website or landing page to increase the percentage of visitors who complete a desired action.
Ecommerce Website Development
Ecommerce website development is the process of building an online store that allows customers to browse products, add items to a basket, make payments and complete purchases online.
Technical SEO
Technical SEO is the process of improving the technical aspects of a website to help search engines crawl, understand and index its content effectively.
Internal Linking
Internal linking is the practice of linking one page on a website to another page on the same website. It helps visitors navigate the site and helps search engines discover related content.
Core Web Vitals
Core Web Vitals are a set of Google metrics used to assess aspects of webpage experience, including loading performance, interactivity and visual stability.
Mobile-Friendly Website
A mobile-friendly website is a website designed to provide a good experience on smartphones and other mobile devices, with readable content, usable navigation and responsive layouts.
Why Website Development and Digital Marketing Matter
A successful online presence requires more than simply having a website. Website development, web design, SEO and digital marketing work together to help businesses attract visitors, build trust and generate enquiries or sales.
A well-developed website provides the foundation for your online presence, while SEO and digital marketing can help the right people discover your business.
If your website needs improving, Breeze Development can help with website development, web design, ecommerce development, SEO and digital marketing.
Get in touch with Breeze Development today to discuss your website or digital marketing requirements.
Frequently Asked Questions
What is digital marketing?
Digital marketing is the promotion of a business, product or service using online channels such as websites, search engines, social media, email and online advertising.
What is website development?
Website development is the technical process of building, maintaining and improving a website, including its functionality, performance and integrations.
What is the difference between web design and web development?
Web design focuses on the appearance and user experience of a website, while web development focuses on the technical functionality and structure that makes the website work.
What is SEO?
SEO, or Search Engine Optimisation, is the process of improving a website to increase its visibility in unpaid search engine results.
What is a keyword in SEO?
An SEO keyword is a word or phrase people use when searching for information, products or services through a search engine.
What is a long-tail keyword?
A long-tail keyword is a specific search phrase containing multiple words. Long-tail keywords often target a more specific search intent than broad keywords.
Why is responsive web design important?
Responsive web design allows a website to adapt to different screen sizes, helping provide a consistent experience across smartphones, tablets and desktop computers.
What is a landing page?
A landing page is a webpage created for a specific purpose, such as generating leads, promoting a product or encouraging visitors to complete a particular action.
What is a CTA?
CTA stands for Call to Action. It is a message that encourages a visitor to take a specific action, such as contacting a business, requesting a quote or making a purchase.
What is conversion rate optimisation?
Conversion Rate Optimisation (CRO) is the process of improving a website to increase the number of visitors who complete a desired action.
How do website development and SEO work together?
Website development provides the technical foundation of a website, while SEO helps improve its visibility in search engines. A technically sound, fast and accessible website can provide a stronger foundation for an effective SEO strategy.
How can a business improve its website?
Businesses can improve their websites by making them mobile-friendly, improving page speed, creating useful content, simplifying navigation, strengthening calls to action and regularly reviewing SEO and user experience.
Is there anything you would like us to write about in the future, can we help you with your website or digital marketing? Get in touch today liam@breezedevelopment.co.uk