Poppy Belle Florals

Client Info

Carmel Donohue founded Poppy Belle Florals in 2019, an award-winning family-run business. Carmel is a lead floral designer and dedicated Mum of two, Poppy and Isabelle, and her brand specialises in luxury floral arrangements and commercial installations.

This brand works with many high-profile clients, with its work featured across major tabloids and fashion magazines. In addition, poppy Belle Florals has also worked with major brands such as TK Maxx, Vista Print, and Misspap.

Stars such as Jonathan Ross, Mrs Hinch, and Stacey Solomon have all worked with Poppy Belle Florals, helping the brand to amass a significant following on social media. Carmel also went on to win The Women’s Organisation “Empowering Woman of the Year, 2019.”


Project Brief

Poppy Belle Florals came to us with a website up and running already, so they opted for one of our free website reviews to get some feedback. After our review, they knew it was time to expand their website and move things over to a stronger e-commerce platform built with Shopify.

This brand wanted to sell more products and begin to grow bigger and faster; they wanted to get the brand out into the world and find their perfect client.


Poppy Belle Florals’ main challenge was to continue to serve both business and corporate customers with their floral designs, whilst also building up there work with the general public.

This change for their business needed to increase sales, allow a better understanding of their clientele and put this brand on the map.

So, it wasn’t just developing a Shopify store; it was getting this brand’s message across and speaking to their perfect customer.


When working with Poppy Belle Florals, we took the time to fully understand the brand and what set it apart from its competitors. Once we knew what the brand was trying to achieve and the types of clients it was trying to attract, it was easy to design their Shopify store.

At Breeze Development, we are a Shopify partner, so we can select the best plans for each client. After spending time getting to know Poppy Belle Florals, it was simple for us to share our insights and recommend the perfect plan.

Once that was decided, we set this business up with a customised design that spoke directly to the target audience and brought this brand to life online. We also utilised Shopify’s integrations with social media platforms to expose this brand and give them a competitive advantage.


This brand has grown over the past 2 years both on social media and online. Not only do they have a bespoke website that speaks to their ideal customer, but they are also able to reach more people daily.

This brand’s Shopify store is user-friendly, ranks highly on Google, and has allowed the company to stand out from the crowd. As a result, many clients return to Poppy Belle Florals, who may never have found them before this change.

Poppy Belle Florals regularly works with high-profile celebrity clients, and with our help, they continue to attract this type of clientele.

We are so much happier with the look and feel of our new website, it displays how we work and our quality of work much better since working with Breeze Development.
When the team reviewed our website, it opened our eyes to what we could achieve with our brand. We felt like Breeze Development truly cared about our brand, and they knew exactly how to grow it.
Setting us up on Shopify was a no-brainer, and the team made it extremely easy. They kept in constant communication, so we never wondered what stage they were at; we were always kept in the know.
Since developing our Shopify store, Poppy Belle Florals has only grown.