One of the most effective brand building tools and critical social networking sites is Instagram. Instagram is a photo sharing app which is not just useful for restaurants or travel companies, it is valuable for each and every type of businesses where you can enhance your customer experience with short videos and images. Instagram is a straightforward marketing solution to make your brand visible to the new market and it can open a world of opportunities for your business. So what you can do to improve your business using Instagram? Some suggestions are listed below:
Build a strategy:
To build an effective Instagram marketing strategy, first check out how your competitors and best businesses are doing on Instagram. This will familiarise you with the app in a better way and you can you can establish your Instagram goals more properly by building a robust marketing plan. But, goals should be measurable and achievable like enhancing brand awareness, increasing sales and traffic and hashtag mentions. Choose your posts, time to post, select content themes and establish a content calendar. Maintain the posting schedule regularly and select posts that can result in community building and more engagement.
Posting and engaging:
You must post high quality images that must meet the brand guidelines that have been established by you. As Instagram is primarily a mobile platform, consider how the images will be seen on the small screen. You can share this content across other social networks when appropriate to catch different users focus. Making sure that you engage with your audience is also important such as replying to comments and getting involved in social trends. Acknowledge and thank those who are engaging with your brand and this will help you to create a more effective community on Instagram.
Stay focused towards your followers:
You should focus on getting more followers which you can achieve by connecting your Facebook account, using appropriate hashtags and also follow others by liking their photos.
However it is more important to get a community rather than just followers, people that actively engage with you.
Develop your brand:
Get past your inherent interest in selling and share a different view of the world. Stay true to your brand sharing relevant content and images that represent you and your brand.
When you establish a unique style and capture things that are interesting to the brand and your target customers. Focus on how to make an image engaging and distinct that will please the end user. Then you increase your chances of building your following and also converting these followers.