You want more sales on your Shopify store; who doesn’t? But what if your budget isn’t bottomless, and you need to be a little more strategic in driving traffic?

Luckily for you, there are plenty of ways to get more sales without increasing ad spend. So, we’ll share 8 rules for Shopify stores in 2023 to help your store get more sales. 

The Importance of the Home Page

The obvious place to start is your Shopify store’s home page. Landing on your home page may be the first experience someone has with your brand, so you need to make it great.

It’s about creating a solid first impression and making that person want to explore your store instead of clicking off. After all, you want to get them to the purchase page eventually!

So, how can you do that? Let’s take a look at some rules for the home page that you shouldn’t ignore.

Rule #1: Create Visual Hierarchy

Create Visual Hierarchy

Everything on your Shopify store is important, but not everything is created equal. Just like in society and work environments, your Shopify store will do well to include some hierarchy.

After all, people who are new to your brand want to know what’s worth looking at. Unfortunately, many of us are impatient, creating first impressions within a split second. So if you can immediately guide your new visitor’s eyes to focus on what’s important in your store, you’re winning.

Here are some ways to help customers perceive information easier and not get overwhelmed with information:

Use Different Text Weights

In short, make the most essential information bold, big, and capitalised on the home page. You want it to be easy for your visitors to read and understand what your store is all about.

As for other text, make it smaller and more discreet. You want to draw your visitor’s attention to one piece of information straight away, and utilising bigger and bolder text is a simple way to do this. 

Add Visuals

Like with the weighted text, showcase important/interesting visuals. However, ensure the visuals work alongside the text and are clear and not too busy. 

For example, if your store sells nutritional supplements, consider adding a graphic that shows the nutritional value of your products. 

Adding relevant images will tell your potential customers they’re in the right place, and it’s a great chance to provide them with some value straight away.

Reduce Clutter

An easy way to make people click off your home page immediately is if there’s too much going on. For example, you don’t need to tell the world about everything you sell on your store as soon as they land on it. 

So, don’t clutter your home page with various sections, images, or endless text. Instead, keep it clean and straightforward so it’s aesthetically pleasing and makes your visitors want to explore the rest of your store. 

Rule #2: Create Clear Sections

Create Clear Sections

We already mentioned keeping the home page simple and clear without too much clutter. One simple way to keep things organised is by using obvious sections.

As people scroll down on your homepage, does it seem to be an endless stream of information that has no separation in any way? If so, think about creating clear sections to keep your visitor focused.

For example, as they scroll, if the background colour changes, this will let them know they’re entering a new section. 

Likewise, use headers to indicate the start of a new section. Using headings and different colours, your visitors will know where to focus without feeling overwhelmed or confused. 

Rule #3: Grab Attention With Clear Copy

Grab Attention With Clear Copy

Did you know that 55% of users spend less than 15 seconds on a page? That means you need to grab people’s attention quickly, or you’ll lose them. And if you lose them, that’s no sales for you.

One surefire way to make someone leave your Shopify store is by having copy that trails on like a novel. Think about it – do you want to read a short story every time you visit a store? No.

So, here are some simple ways to make your copy easier to read and more visually pleasing:

Keep it Clear and Concise

No one needs to know every single teeny, tiny detail. So, when writing your web copy, keep it clear and concise. What do your visitors absolutely need to know? Then, tell them that and only that.

Use Headlines

Text that goes on for days feels like a chore to read, so people won’t. But if it’s separated by headlines, people are much more likely to read the entire thing. Keep each section to a few lines only, too. 

Yes, you could have the exact same amount of text, but smaller, bite-sized chunks of information feel much less daunting and time-consuming. It also makes it easier for people to scan the text. Would you rather have a big chunk of text no one reads or text split into headings that everyone will scan? It’s a no-brainer. 

Bullet Points Are Your Friend

Like headlines, bullet points will separate big chunks of text, making it easy for people to scan. They’re also less likely to get overwhelmed and click off your store, bringing you one step closer to another sale.

Rule #4: Optimise for Mobile

People are glued to their phones almost 24/7. That means people constantly search and find sites and stores on their mobiles. So if they land on your Shopify store and it’s not optimised for mobile, they won’t hang around, and you’ll lose sales.

So, invest in a mobile version of your store and ensure elements such as tables are displayed clearly, no matter what device someone uses.

The All-Important Menu

That’s the home page covered. But if your brand has a broader range of products, an easy-to-use menu is vital. Customers will lose interest quickly if they can’t find what they’re looking for easily, which means fewer sales for you.

Something to consider when designing your menu is:

Rule #5: Maximising Traffic

What are your bestsellers? Which products do you have on sale this month? Take one or two products and maximise traffic to them by showcasing them at the top of your menu. 

So, when customers click on your menu searching for something, have the bestseller at the top of the page. 

Doing this will:

  1. Maximise traffic to products you want to sell.
  2. Reduce friction and the paradox of choice for potential buyers – you’re essentially telling them what to buy.

Once your menu is in tip-top condition, you have to think about your product pages next.

Product Pages Should Be Priority

If your product pages are a mess, you’re not going to make as many sales on your Shopify store as possible. Customers want product pages to look great and be easy to navigate. So you have to deliver everything the consumer wants quickly and simply. 

Here’s how to do that:

Rule #6: Use AIDA Principle

AIDA = Attention, Interest, Desire, Action. 


You want to grab the potential customer’s attention immediately. Consider including a striking product image as the first thing they’ll see on the product page. This image will immediately tell the customer they’re in the right place.


Once you’ve grabbed their attention, keeping the customer’s interest is essential. Don’t ruin it with too much text that’s boring to read. Instead, be original and entertaining and give them the information they want and need. 

As previously mentioned, use bullet points, keep it clear and concise, and stay away from never ending chunks of text.


Your potential customer is interested, but you need to build a genuine desire for whatever it is you’re selling. Now you need to cater to their emotions. What is your product going to make your consumer feel? Will they gain more confidence, look chic, or feel happy? 

In short, what are the positive emotions or experiences your customer will gain from your product? That’s what’s going to create that burning desire to purchase it. 


Finally, for those who are still hooked, you want to gain a sale from them. Make the buy button obvious, and keep the steps from browsing to purchasing minimal. You want as few barriers as possible to make that sale. 

Overall, you want all of the AIDA principles to be clear and seen above the fold of your store. Gaining that sale needs to be more than simple; it needs to be seamless for your customer. Keeping all the information they need in immediate sight will help make that happen.

Don’t Be Afraid to Upsell

Congratulations! You followed AIDA on your product pages, and you made a sale. Now, don’t be afraid to upsell. You’ve already done the hard work of getting the customer interested and to the point of purchase. Don’t let that go to waste. 

You have the perfect opportunity to make more sales on Shopify by offering related products to those already added to their cart. Consider a popup or add a checkbox option at checkout. 

This makes it easy for your customers to know about similar products they may be interested in. It also makes their life easier as they potentially don’t have to search for other items they want to buy. 

Rule #7: It’s All About User Experience

Everything we’ve discussed so far comes down to user experience. If you can create an easy-to-use, visually engaging and interesting Shopify store, you’re on your way to making endless sales.

User experience, or UX, is how easy it is for customers to find what they’re looking for and go on to make a purchase. So, implementing everything we’ve discussed will all add to the overall user experience. 

Another way to boost your user experience is by incorporating user-generated content. What do we mean by that?


If you’ve already created a successful user experience, tell potential new customers that. Showcasing that other people love your products and their experience with you is an incredible way to gain more sales.

Of course, use the rules we’ve already outlined, and place your reviews in a dedicated section that is easy to read. 

Rule #8: Make it FAST!

Now that you know how to optimise your Shopify store and gain more sales, there are a couple of technical things you mustn’t ignore.

People’s attention spans are almost nonexistent, so you can’t afford to have a slow-loading store. So you must ensure your page speed is up to scratch.  

How to Check Your Page Speed?

Use a site like to check your page speed.

You want a rating above 40 for mobile and a First-Contentful-Paint (FCP) of less than 2 seconds. 

Your Conversion Rate

If you didn’t already know, the speed of your page directly correlates to your conversion rate. 

Take a look at this:

2.4 seconds -> 1.9% CVR

3.3 seconds -> 1.5% CVR

4.2 seconds -> <1% CVR

5.7+ seconds -> <0.6% CVR

So if your store is anything short of lightning-fast, you can say goodbye to a whole bunch of sales!

How to Improve Your Page Speed?

Here’s a quick and easy rundown on how to improve your page speed and get more sales:

Optimise Media Assets (Images and Videos)

Use to ensure your images are smaller than 1MB. Doing this will ensure loading your images and videos won’t take forever!

Use a Shopify 2.0 Theme

Using a Shopify 2.0 theme is a must. The optimisation of these themes focuses on faster loading times, which is the goal here. 

Build With Custom Code

The best way to keep your page from slowing right down is to build everything with custom code. Using apps or page builders is a no-go if you want to keep your store quick!


Increasing your Shopify store sales doesn’t have to break the bank. As we’ve outlined in this post, there are plenty of things you can do for free to increase your Shopify sales.

You’ll be winning if you utilise these rules and do everything you can to create an incredible user experience. Customers won’t hesitate to click that buy button, return for more products, and tell their friends about your awesome brand.

So, look honestly at your Shopify store and see where to improve the user experience. Grab your potential customer’s attention and don’t let it go, no matter where they are on your store!

If you need a helping hand, do not hesitate to contact us at Breeze Development. This kind of thing is what we’re great at, and we can help improve your Shopify store and boost your sales. 

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Breeze Development

Breeze Development is a E-commerce Development company in liverpool. If you would like a no-obligation chat about design for an existing or new website, please get in touch.