So you have been told that SEO would be beneficial for your business, but you don’t know much about SEO and you’re feeling unprepared?
When it comes to Search Engine Optimisation it is easy to feel confused or overwhelmed, especially when first starting to look at the world of SEO.
The first bit of advice, is to calm down, as we will answer all of the confusing SEO questions you have to make a decision.
SEO is a helpful tool which can help your content and business reach an even wider audience.
By working through the basics of SEO, you will begin to know it like the back of your hand. Before you realise it, you’ll be thinking and breathing SEO!
So to get an understanding, start by reading this list of questions about SEO basics.
What is SEO?
You’ve heard the term ‘SEO’. You know it is related in some way to your website and Google.
You have likely nodded politely when someone brought it up to you & even used it in a sentence, even though you weren’t 100% on what it meant – yet.
It’s okay, confidence is key and we’ve got your back!
SEO stands for Search Engine Optimisation. This is almost exactly what it sounds like.
SEO is a method for writing your content and editing your website in a way that will help to rank higher on search engines such as Google.
I guess it is the science of getting better search engine results.
Why do we need SEO?
While I am not sure that anyone ‘loves’ SEO, it is a really important part of your online presence and making your site reach a wider audience.
It is important to know about in order to improve your business online.
To answer the question is that you need Search Engine Optimisation simply because search engines have algorithms for how they sift through content and decide which websites will be displayed.
SEO helps you reach the top of search result pages in your industry, which is truly priceless.
To simplify it, in order to make sure your website is reaching your target audience, you need SEO.
SEO will ensure that you have the right set-up and language that will put your site right where it belongs.
How many keywords should I be targeting?
Like many things in life, there is no right or wrong answer.
The number of keywords you decide to target is completely up to you, the needs of your business and your budget as the more words you are working on the more work that may need to go into the work.
Many however do say that the magic number seems to fall around five.
While the number 5 may appear arbitrary, it is actually great for you because choosing good, reliable keywords is hard enough.
Keeping the keywords to around five will give your page a healthy amount of traffic while keeping the language flowing freely. Your traffic will thank you for it.
How often should I be updating my links for SEO?
Nobody likes to do the same job more than once.
And while I wish I could say that you can create a link that is the end of it, jobs done, nice and easy….that’s not really the case.
Links need to be revisited every now and again to keep your traffic numbers high.
Even though the Internet may not have been around for that long, we have already seen that links don’t age too well.
If your links become outdated and are no longer relevant (or even worse if it is linked to something that no longer exists) it can hurt your SEO rankings.
The links themselves will also start to get less traffic over time. You are best looking to review and change your links every three to six months to keep your traffic fresh.
What is the difference between hyperlinks and backlinks in search
While they sound quite similar, these two concepts are very different. A hyperlink is simply a linked keyword or website.
However a backlink is a link to your website from a different page/site.
An easy way to remember is that a hyperlink is a link to any website and a backlink is a link to your website, from a different website.
Both of these types of links are important to your website.
You need the traffic from the hyperlinks to come to your site. Similarly, you want the backlinks to bring traffic specifically to your site so you can cut out the middleman and reap the benefits yourself.
How many internal links do I need on each page of content for SEO?
Again I suppose this is again completely up to you! There used to be a rule for no more than 100 links per page that is no longer the case.
100 is a lot and on many sites/blogs/pages this wouldn’t be needed, however certain popular pages such as Wikipedia can have as many as 400 links one a single page!
The most important thing to ensure is that you have enough links, which are relevant to your site will boost traffic and increase your SEO ranking.
Most blogs will have an average of 4-8 internal links.
How important is social media to SEO?
Some people don’t appreciate this fact, social media is also incredibly important to your Search Engine Optimisation.
This is simply because a good social media profile can help you draw a larger audience. The bigger your social media presence can reach, the better your SEO will be.
At the same time, the better your SEO is, the greater the audience that will also then get to see your incredible social media presence.
Enhancing one will only increase the reach of the other!
What’s a good goal to set for your SEO?
Before you can determine a good goal for your SEO is to first determine what the goal of your overall website and online presence is. What are you trying to achieve?
If you are a small business, you first goal might be to increase traffic to your online store each month.
If you’re a non-profit, your goal might be to educate your audience and get your content in-front of the largest amount of viewers as possible.
The goal should be totally unique to your business, and the industry you occupy.
How long does it take to see results from your SEO?
It is easy to get impatient and frustrated with your SEO campaign as it is certainly not a “quick-fix”.
The sad truth is the average time it takes to see real results from your SEO is 5-6 months.
So if you are just beginning, don’t worry, stay calm and be persistent. You’ve got plenty of time to see the benefits.
Conclusion of the SEO questions you have
While these answers may just be scratching the surface of the world of Search, it should be plenty of information to get you started.
These answers will have given you the basics that you need to know to get started with an SEO campaign for your business.
Search Engine Optimisation is an incredibly useful tool to help drive traffic to your site, and get the word out about your business.
If you need any more information on our SEO packages don’t hesitate to get in touch.