With millions of users and one of the fastest growing social media networks, Pinterest is one of the top places for your business to have a profile.
However many businesses have still not took to Pinterest.
They are preferring instead to stick to the social media king and queen: Facebook and Twitter.
This does mean that there is a great opportunity for your business. Pinterest is practically made for businesses – especially product-based businesses.
Alongside maybe only Instagram it is the only major online social network where people actually expect (and sometimes look for) images of products, with the price tag included.
Here are some tips and tricks to help you get the most out of Pinterest:
It may seem easier or tempting to jump in and start straight away, but like with anything you will be more effective if you plan first and this is what I recommend:
By taking time to set up your account properly you can really think about your goals for the account.
You can consider which key words you will include in your description, you can set up the links to your website and social media channels on your profile, prepare your Blog to be ‘Pinned’.
By linking your Facebook and/or Twitter to your Pinterest account will give your pins more exposure.
The main point to really put some thought into is what do your ideal clients want? What are they currently pinning? You can search under Keywords and Categories on the Pinterest Dashboard and from this create your boards with an ideal client in mind.
- Provide answers to their questions.
- Feed their inspirations.
- Solve their problems.
Pinterest Board names are also searchable, so include key words!
2) Create Boards
As a business you should try not to get too caught up in the casual feeling of Pinterest and lose sight of your goals and the opportunities available through this network such as to create boards that are reflective of your business.
Similar to how you share content on other social networking platforms such as Facebook, you should be looking to balance what you post on Pinterest. Curate boards that share information of interest to your target market.
One effective method you can use it to create boards designed to simply Pin fresh content from your own website. This could be items like blogs or images, as well as other boards that inform users of your services and current offers.
3) Engage / Build Relationships
Every social platform will have influencers who stand out within their industry. By building a relationship with those influencers you can benefit your business.
To build this relationship you can start by following them and repinning the content you like. Then through time go ahead and like their pins and make thoughtful comments. This is a good first step in relationship-building.
Another good way to engage with people is to greet commenters, people take notice when businesses engage in conversations.
If you can regularly like, comment and pin, then you should begin to get more likes and comments from others as well as more followers. However ensure you stay true to your brand and pin only what you feel represents your business well.
4) Gather Interest
The biggest objective for using Pinterest as a business is to market and sell your products. On Pinterest you can add a price to your pinned item, you can direct users to your online shop, and your post will be automatically listed under Pinterest’s Gifts section.
However like we said early you need to find the right balance between selling and curating useful, interesting, appealing content.
Interacting with people and giving them useful content, rather than just selling constantly will help towards making you more popular on the site.
Another way to gather interest to your account is to hold a contest. One way you could do this is to ask people to pin their own photos of your products. The user which gets the most engagement fill win the prize.
5) Create & Curate
Your boards are great to share your own content but also that of others.
Don’t just self-promote. Have a balance of your own content and relevant content from others. Even when curating content you can showcase the lifestyle/beliefs/interests behind your brand.
By sharing relevant content you can become the go-to-person for information. There are many ways to do this:
- Providing how-to information
- Training videos
Establish your Pinterest Profile as the one to follow!
6) Rich Pins
If you are looking to add more information to a pin then you can add ‘Rich Pins’
Pinterest has five types of rich pins:
- Article pins – headline, author, story description and link
- Product pins – real-time pricing, availability and where to buy
- Recipe pins – ingredients, cooking times and serving info
- Movie pins – ratings, cast members and reviews
- Place pins – an address, phone number and map
One reason that you may use rich pins is to give users more relevant information about the pins that interest them.
7) Drive Traffic To Your Website
Through all of your social media, it is important to link them together and cross-promote throughout.
Your Pinterest should be linking to your Facebook, Twitter, Website, Google+, whatever you use. This means that all of your followers can find you through every medium possible, and increases the traffic being driven to your site.
Pinterest allows you to verify your website, which means you get a tiny verification tick next to your web address on your account. This improves brand credibility, and authenticity.
8) Optimize For SEO
Content is always important for your SEO, irrespective of the platform. Pinterest is no exception.
Here are 6 quick tips for optimizing your Pinterest presence:
- Choose an optimized username
- Optimize the “About” section
- Include links back to your site
- Use your pins’ descriptions wisely
- Make sure the images you pin have descriptive file names and alt text
- Leverage the long tail keywords
Do what it takes to ensure that your pins are findable, and include a reference link back to your website to drive traffic.
Without some of the tools that are available for social media, it would be difficult to keep up with all the different social networks I have.
Here are some tools for you to consider:
- Piqora – for an advanced Pinterest dashboard (including analytics and scheduling)
- Pinstamatic – Make boards more fun and exciting
- Pinpuff – To calculate your influence
- Repinly – To keep up to date with popular pins and boards.
- Shopinterest – To set up as a shop.
10) Analyse & Improve
Like with your website, to get the best results, you need to check your analytics frequently.
Pinterest has its own analytics which allows you to track how many users have been pinning from your site and how many people have viewed your pins.
From this you can also see what is trending on Pinterest with the “most repinned” list. This information can give you ideas to create better boards and more relevant pins to your target audience.
To access your account’s analytics page, go to your profile page and click the gear button in the top right-hand corner. This will pull up a drop-down menu where you can also access your account settings, a tips for businesses page, and the log-out page