7 Tips for Crafting Effective Email Campaigns for Your Aesthetics Business

Email marketing is an effective way for an aesthetics company to drive more bookings and sales. With the right approach, email campaigns can help build relationships with subscribers, offer value, and drive conversions. In this blog post, we’ll provide some tips on how an aesthetics company can use email marketing to make more bookings and sales.

Build a targeted email list

The first step in using email marketing to make more bookings and sales is to build a targeted email list. This list should include people who have expressed an interest in the company’s products and services, either through opting in on the company’s website or social media pages, or through other marketing efforts. By building a targeted list, the company can ensure that their email campaigns are reaching the right people.

Segment the email list

Once the email list is built, it’s important to segment it based on factors such as demographics, interests, and past purchases. This allows the company to tailor their email campaigns to specific groups of people and increase the likelihood of conversion. For example, the company could segment their list based on people who have previously purchased a specific product or service, and send targeted emails offering related products or services.

Offer value in every email

To keep subscribers engaged and interested in the company’s emails, it’s important to offer value in every email sent. This can be in the form of helpful tips, special offers, or exclusive content. For example, the company could offer subscribers a discount on their next appointment, or share a video tutorial on a new beauty technique. By providing value, the company can build trust and establish a relationship with their subscribers.

Use engaging subject lines

The subject line is the first thing people see when they receive an email, so it’s important to make it engaging and relevant to the content inside. A good subject line can help increase open rates and engagement. For example, a subject line like “Get ready for summer with our new beauty treatments” is more engaging than a generic subject line like “Our latest newsletter”.

Include clear calls to action

Every email should include a clear call to action that encourages the recipient to take a specific action, such as booking an appointment or making a purchase. This can be done through buttons or links that direct the recipient to the company’s website or landing page. For example, a call to action like “Book your appointment today and get 10% off” is more effective than a generic call to action like “Learn more”.

Personalise the emails

Personalising the emails with the recipient’s name, past purchases, or other relevant information can help increase engagement and conversions. For example, the company could send an email to a subscriber who has previously purchased a specific product, offering them a discount on a related product or service.

Test and optimise

It’s important to test different email campaigns and optimise them based on the results. This can include testing different subject lines, call to actions, and email designs to see what works best for the company’s audience. For example, the company could test two different subject lines for the same email, and see which one gets more opens and clicks.


Email marketing can be a powerful tool for an aesthetics company to make more bookings and sales. By building a targeted email list, segmenting the list, offering value in every email, using engaging subject lines, including clear calls to action, personalising the emails, and testing and optimising campaigns, the company can increase engagement and conversions, while also building a relationship with their subscribers. By following these tips, an aesthetics company can use email marketing to grow their business and reach more customers.

We have worked with a variety of aesthetics and beauty based companies and would love to use than knowledge and experience to help grow your salon / business.