As the digital world continues to expand to accommodate new technologies and developments such as artificial intelligence, voice search and other innovative trends, the world of digital marketing continues to experience a continuous process of change, geared towards making it easier for producers to communicate with the consumers of their products and services.
Because of this, it becomes increasingly important for marketers to launch ideas and strategies which do not become stale quickly and which can be dependable across a long period of time.
Considering the fact that we have entered into the second quarter of the year, it is important to review some of the ingredients that can help you to win with your marketing in a digital space for 2019.
One of the marketing ingredients that is continuously getting attention is video marketing which involves the use of videos to tell stories about products in order to sell. This marketing ingredient is a favourite for tech bloggers, reviewers and digital marketing bloggers. However, this method has also been in use for quite a long time by beauticians and photographers because it offers an opportunity to bring the audience along on the journey the involves the product.
Influencer Marketing is basically involving social influencers in your marketing campaigns. Brands often have to pay social media influencers across a variety of niches to participate in marketing campaigns, depending on the product or service being marketed and the prospects for that product and service gaining more audience from the influencer in question.
Influencer marketing sells well because influencers have built trust and a reputation with their followers over a period of time and brands need to leverage on that trust to pitch their products or service to those audiences.
Fashion brands in particular seem to use this method the most.
AI Chatbots Marketing
The rise of computers programmed to function autonomously, mostly referred to as artificial intelligence, has resulted in the birth of a variety of marketing innovations which are steadily changing the face of how consumers interact with products. Now, many websites are integrating AI chatbots in their web and mobile platforms to help users interact better and improve user experience.
User-Generated Content Marketing
Many producers are now engaging or relying on the users of their products and services for marketing. Products like computers, mobile phones, digital cameras and camcorders, for example, are the easiest to sell in with this strategy. By relying on the users of the product to share their experiences with the product, the manufacturers garner more attention for the product.
No matter what happens, content is still king in 2019. The innovations in technology that affects marketing are still developed around the idea that content is important. All of the latest innovations still require content at some point or the other. Content marketing is still an important marketing feature to consider for the most part.
Like everything else we have mentioned, email marketing is also getting more personalised. The rise of personalised marketing messages comes in handy when we consider that the digital age is increasing the competition for people’s attention and therefore we have less chance of gaining someone’s full attention.
This is great for the industry and email marketing in general as becoming more personal means for less generic messaging and better consumer interactions.
As more people become invested in the easier search method of voice, optimising content for search engines, creating personalised experiences and marketing generally is taking an innovative tilt.
If you are interested in moving your website forward in 2019 with any of the strategies discussed today then feel free to give us a call and we can help to plan out your strategy for moving forward.
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