About Responsive Website Design
So, you have a website for your real estate business, you might have a pretty detailed website, including a blog, gallery, etc. Hopefully you have also gathered a moderate amount of leads, thanks to your marketing, and closed a few deals from this.
Things are going okay, but you wish they were better. If it is long-term business prosperity that you want then you need more than just any presence on the web, it also means you have to keep up with the latest technology online to help your marketing efforts.
About 89% of new home buyers are using mobile search engines, if you haven’t already you need to consider upgrading your website to a responsive design.
What Does Responsive Design Mean Exactly?
Having a responsive website means that your website’s design will change to fit the screen size to give your audience a wonderful experience, regardless of the device they are using.
When using responsive design, everything on your site from the SEO to your content’s shareability on social media will be greatly enhanced.
6 Reasons You Should Implement Responsive Design
So now that you know what we mean by responsive design we will now look at specific ways to help your real estate business and enhance your website.
1) Google Will Love You
And, Bing and Yahoo of course, but make no mistake, Google remains (and possibly always will be) the main search platform. Due to this importance and its massive influence on how companies and professionals are found online, it is more important than ever to make sure that your site is doing its best to please the search engines.
Google are very focussed on customers user experience and will therefore look fondly upon those who utilize responsive designs for many reasons. The main reason however is as it’s simpler to index responsive sites and crawl them to retrieve content, this is because a website’s pages have the same URL and because these sites are more user-friendly and have a higher “click” value.
In Google’s documentation is is very clear what its recommendations are when it comes to creating responsive sites. They provide several examples of businesses who have benefited from the move to responsive design and offers advice to website developers to ensure their sites’ page performance doesn’t suffer.
2) The Ability to Better Reach Mobile Users.
A responsive website is proven to improve mobile conversions for a variety of businesses.
If you search for the latest trends and data in mobile device usage, it is very easy to locate seemingly innumerable reports, studies, surveys and polls that further prove how much smartphones and tablets have grown (and will continue to). This growing importance means that it is more important than ever for professionals in real estate to maintain their sites are high-quality – which means fully responsive.
3) You Don’t Have To Worry About Multiple Sites.
As I said earlier, responsiveness means the same user experience on each and every device that your visitors may use. Therefore you won’t need to worry about the potential hassle of developing a unique website designed just for mobile or even a mobile app. The work’s been done for you, and it’s all on one domain.
As you now only have one website, you don’t have to worry about checking your SEO efforts and analytics for multiple websites. This means as well as your user-experience improving you are also saving time. With those extra hours in your week, you can catch up with qualified leads or blog for your site.
4) You Could Save Money.
As we have just said you will be reducing the amount of websites you have from one for mobile and one for desktop to having it all on one website, this means that the developer only has to design, create and build one website too which will be at a slightly reduced timescale.
This could mean that the costing would be slightly lower that building the two separate websites.
5) Increasing your content’s share-ability.
When visitors visit your website and see the content as worthy of sharing, then that alone is accomplishment in itself. However……. if they see that the blog they have just loved and want to share via their iPhone only showcases a desktop-only version of the content, don’t be surprised if they pass on the chance to share.
Mobile users want to see websites which suit their device – no surprise there. When your site has not been created to be responsive, then it very likely looks awkward and bunched up on their devices, some links might be inaccessible or hard to click.
To ensure visitors to return to your site regularly, you’ll want to make the transition to responsive design. It can’t be said enough!
6) Keep Up With The Competition.
Okay, so as you know some of your competitors will already have this and at the minute you are falling behind them in terms of both user experience and SEO which will be of course impacting your sales and business. However this is something that can be easily fixed.
For any of your competition that have also not made this change yet then you have the opportunity to get ahead of them and really move on to the next level.
This benefit might not be one you can entirely quantify, but it’s certainly clear to real estate pros who have a hand in their agency’s marketing efforts that not everyone is on the responsive design train just yet.