Have you considered adding Snapchat to your businesses social media marketing plan?
Are you wondering how to use Snapchat to strengthen your brand?
By using Snapchat, you can increase engagement and brand awareness with innovative marketing campaigns.
Snapchat has over 100 million daily active users and there are over 400 million ‘snaps’ each day, it is one of the fastest-growing social networks. Although more of the older generation have started to get involved in social media and snapchat, however Snapchats general age is slightly lower than the other platforms with the average age between 12-34.
However even if your audience doesn’t fall in that age demographic, Snapchat is becoming a vital part of global marketing strategies and it might be worth giving some thought.
Brands are now using Snapchat to produce daily content which engages and excites their audience. Snapchat stories, which last just 24 hours, are a collection of snaps used to create a video narrative. Sound interesting yet? Well how about this – there are more than 1 billion views of Snapchat stories every single day.
Here are five ways you can use Snapchat to grow awareness for your brand.
#1: Ability to Deliver Private Content
It is not just SnapChat stories that your business can use but you can also use Snapchat to create unique content for your audience that they might not receive on any other digital platforms. Can you think of something unique to surprise your followers.
Many different fashion brands such as Michael Kors are now using Snapchat to debut their new collections to followers before they even hit the runway.
If on Snapchat you could provide special content for your audience that they might not get to see on other platforms. It will almost make them feel like they are part of an event.
#2: Give Access to Live Events
Out of all the platforms Snapchat is the most ideal and perhaps even perfect for real-time social media marketing, it gives your followers access to your live events. You could use it for product launches, trade shows or one-of-a-kind events such as ‘the 1,000th customer to shop in your store’. With Snapchat your audience excited because you’re providing a different, more authentic view of what’s going on at the event.
Another example of where Snapchat has been used is in the NBA, they have used Snapchat in a variety of ways including at the Draft, All-Star Game and Finals. This has helped them to get more people involved, keep them interested and display the brand.
#3:Let Others See Behind the Curtain
You can allow special content to your followers, this can engage and create a strong following. You have the ability to show off your brand but allows you to do it in a fun way. It is completely up to you how your portray your business and how you and your brand differentiates itself from the competition.
Why not use Snapchat to take viewers behind the scenes in your office/salon/etc and show them your company culture.
Similar to your other social media platform such as Facebook and Instagram, there are social media influencers on Snapchat who can spread brand awareness and enhance your reach. By linking with these influencers, you can spread your brands awareness to a demographic that’s hard to reach through traditional media.
#5: Offer Contests or Promotions
Everyone loves a freebie and a promotion, so then all you need to do is to think of different ways to keep your followers coming back. Some things that you could use are; promo codes, discounts, or ask them to take a snap while holding your product for a chance to win something.