Tips to turn your website from attractive to performing.
An attractive website design is of real high importance for every type of company. Your website and online presence is your first impression, shop window, and face of your company. Your website is the way that your potential customers will interact with you.
However, a good looking website is not always enough. In the majority of industries, it is also important that your website is working as an effective lead generating machine. Taking your website visitors through the buying process and getting enquiries or direct sales.
In 2018 bad web design is pretty much unacceptable. So many companies do however have an online presence which is not engaging with their target audience, or have a website which is out of date.
Spend some time now to take a long look at your website both the design and the content, then ask yourself:
- Would this design attract you to work with your company?
- Is your content built with lead conversion in mind?
- Are there calls to action on the website?
- Is it easy to find your contact details?
- Is it easy to navigate the website?
Website Design For Search Engine Optimisation
In years gone by, companies websites could be used simply as a passive entity, updated once every 3 years and hoping it somehow finds you some business.
A website was just somewhere in which you could describe the company and services. You were however expecting your website visitors to then read and absorb all your information before getting in touch or purchasing from you.
Now it is more expected that you are regularly engaging with your potential clients more frequently and more directly. You need to reach out to their specific situations/issues and then target to their needs directly. You should then provide fast routes to their solutions and from your point of view conversions.
One of the first ways that you can do this is by making sure that your website design is created with search engines like Google in mind. Without working on your Search Engine Optimisation (SEO) your potential customers will unlikely be able to find you for search phrases in your industry.
SEO is an important part of a companies inbound marketing strategy if they are looking for growth, enquiries, and sales online. Visitors who are engaging with your website from the search engines are more likely to be ready to act on your products and services as they were actively looking for your services.
For that reason, you need to be looking at how you can be doing more to move higher in the search engines to capture potential customers.
Search is a more than powerful form of targeting, in my opinion, long term it is the most effective form of targeting. People prefer to click on ‘organic links’ rather than adverts. So the more you and your web developer are doing to make sure that you are highly listed in the search results is vital.
Make Sure Your Website Design Delivers Sales & Leads
If you have already done some great search engine optimization and you now know that your website will be found online by your potential customers. You now need to make sure that you are engaging with your website visitors and then converting them into leads and sales. Here are my top five tips to help your website to turn visitors into leads.
We have previously written blogs about landing pages and their effectiveness, the average website user only has a short attention span. If in this time the have not found what they were looking for then they will go somewhere else. It is for that reason that you should think about creating landing pages. A landing page is simply a specific page created for a visitor to see when he clicks on your website link from a specific source such as a paid advert, social media link or search phrase on Google.
It should quickly answer the following questions:
- Does this site offer what I am looking for?
- What do I do next?
A landing page which is engaging your website visitor just needs a simple description of your product/service, this is your offer. This only has to be simple with a minimal amount of easy to read content which provides value to the user and is followed by a clear call to action.
A call to action is normally a web-form which collects the user’s details like their name, number and email address. This is so that they can engage straight away and allows you to record them as a lead which you can follow up with and hopefully close.
Many consider using an offer or discount for the visitors first purchase or some also a free download, such as an ebook which offers value to them if they leave their email address and name.
Let people know who you are
It is important that you have your phone number, email, and address listed when applicable. This is important for a few reasons, one being that it will give more reassurance to your visitors that it is a real website and company they are dealing with. It also will allow the user to visit your location to purchase if that is something that you offer. Finally, web searches on smartphones show local providers websites higher in the rankings so if you don’t have a location listed then you will be missing out on local engagement and potential business.
Mobile friendly web design
I think we likely mention this in pretty much every blog post that we put together, mobile-friendly design is imperative. If you don’t have a mobile-friendly website, sort it out.
If a user cannot easily read the website content on their phone and tablet then they will go and find a website where they can! Don’t lose potential business just because you are stuck in 2012.
Testimonials and Reviews
People want to know that they are not buying shit, they want to be sure that you are offering a top-level service and that you are trustworthy.
Monitor and analyse your website
The online world does not stand still, or at least not for long. It is important that when you are marketing your products and services online you are using effective analytical tools to track your progress.
You should be tracing where your leads are coming from, what are your most effective keywords and how long are people spending on your website. From recording your website and marketing efforts you can tailor and update your strategy to make sure you are getting the most out of your work.
Website Design and SEO from Breeze Development
If you are looking to implement any of the work which we have discussed on this week’s blog then you need to look no further and get in touch with the professional and friendly team at Breeze Development. We have worked with numerous customers in different fields with their websites and search engine optimisation, creating high performing websites using the latest technologies and marketing strategies.
Our professional team of website developers and search specialists will help you and your business to grow your business online. This normally starts with a website which will attract leads with an attractive website design.
Why not get in touch today for a chat and a free consultation and free web design quote.