Owning your own company is no easy task, your to-do-list is guaranteed to never end and there is always areas to improve. With that in-mind, you really should not use this as an excuse to take short cuts when it comes to your online brand & visibility.
Starting with your website, it is imperative to position yourself online with a strong, professional destination that gives visitors the impression that you mean business and the motivation to want to engage more with your business.
Since first writing this blog a few years ago and now reviewing in 2020, some things really haven’t changed, business continues to become more and more competitive and standing out is more important than ever.
With this in mind, consider these three reasons why having a strong website is important.
First Impressions Count
There is nothing we can do – we live in a world where nearly everyone before they shop, visits online review sites such as TrustPilot or Facebook before they buy.
For many companies this means that your website and online presence is the face of your brand.
It is the first thing that a prospect might see of you, if this looks like it was made in 2012 – by a 14 year old, then they would be well within their right to believe that you don’t care about your work and how you look.
I especially find this true for the younger generation, as I write this I am 26 and when me and my girlfriend are looking on Tripadvisor for where to eat we will check a few options out and then when we check out their websites (for the menu) we tend to subconsciously go for the more professional one.
For this reason, you want your first impression to be the strongest that it can be. This normally starts or ends with your website, visitors are passing judgement and making decisions about you whether you like it or not.
If they visit your website doesn’t reflect the kind of experience your business – or a business like yours – should offer, then it is simple they won’t use/visit/buy from you.
Window Shopping Isn’t What It Use to Be
In the 21st century walking down your local Main Street isn’t the only way (Or perhaps even the main way) people check out stores and other small businesses. With routine visits to Bing, Google, Trip advisor, Yelp and other online sites, customers are constantly seeking where they will make their next purchase.
Now during Covid-19 this has been amplified even more and I expect that this trend will only continue after period of ‘lockdown’. People now feel more comfortable ordering online than in a shop.
When they come to your website, are you sure your business is well represented?
That is if they even get to your website, how are you being represented among each of the online search engines, review sites and on social media to be considered for customer review.
Beyond having your URL address available, also be sure your street address, phone number and email is easily visible.
Social media links can’t hurt, either, but only include these if you are actually active on social media.
No Website Means Losing Business
By now it should already be obvious that if you don’t have a website, you are missing out on opportunities for customers to identify who you are and if they want to spend money with you.
Then again if you have a bad website it is possible that it is better to have no website.
While no website equals missed opportunities and therefore a lack of new clients and lost income.
However a bad website can actually be worse since it literally makes your business look bad.
In 2017 (Or now in 2020!!) there is truly no excuse for your website to look unprofessional and poor.
If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be very very clear… both are bad for business.
It does not matter whether you are a one man (or woman) show or operate with over 50 employees, your site should look as though you have a team dedicated to keeping your online presence strong and trustworthy.
The key word there is “appear” versus actually having someone updating your website everyday.
So how do you want to be seen online?
As a business who cares about their website design and online marketing?
Or a company that has the worst website out of all their competitors
Is there anything you would like us to write about in the future, can we help you with your website or digital marketing? Get in touch today firstname.lastname@example.org
Why Choose Breeze Development?
We do Digital. We’re your web design company, web development agency and digital marketing team all rolled into one very special integrated digital service We help you to grow your brand, business and profile online. We do this by creating a tailor made website, designed to represent your high level of service and developed to maximise results.