26 Jul 3 Reasons Websites Are Vital for Small Businesses
Owning your own company is no easy task, your to-do-list is guaranteed to never end and there is always areas to improve. With that in-mind, you really should not use this as an excuse to take short cuts when it comes to your online brand & visibility.
Starting with your website, it is imperative to position yourself online with a strong, professional destination that gives visitors whether they are current clients or perspective customers the impression that you mean business and the motivation to want to engage more with your business. With this in mind, consider these three reasons why having a strong website is important.
First Impressions Count
There is nothing we can do – we live in a world where nearly everyone before they shop, visit online review sites like Trust Pilot before they buy and when people “check-in” on Facebook as they enjoy their days. For this reason, you want your first impression to be the strongest that it can be. This normally starts or ends with your website, visitors are passing judgement and making decisions about you whether you like it or not. If they visit your website doesn’t reflect the kind of experience your business – or a business like yours – should offer, then it is simple they won’t use/visit/buy from you.
Window Shopping Isn’t What It Use to Be
In the 21st century walking down your local Main Street isn’t the only way (Or perhaps even the main way) people check out stores and other small businesses. With routine visits to Bing, Google, Trip advisor, Yelp and other online sites, customers are constantly seeking where they will make their next purchase.
When they come to your website, are you sure your business is well represented? That is if they even get to your website, how are you being represented among each of the online search engines, review sites and on social media to be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.
No Website Means Losing Business
By now it should already be obvious that if you don’t have a website, you are missing out on opportunities for customers to identify who you are and if they want to spend money with you. Then again if you have a bad website it is possible that it is better to have no website.
While no website equals missed opportunities and therefore a lack of new clients and lost income. However a bad website can actually be worse since it literally makes your business look bad. In 2017 there is truly no excuse for your website to look unprofessional and poor.
If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be very very clear… both are bad for business.
It does not matter whether you are a one man (or woman) show or operate with over 50 employees, your site should look as though you have a team dedicated to keeping your online presence strong and trustworthy. The key word there is “appear” versus actually having someone updating your website everyday.
For many small businesses, this is simply not necessary or affordable. However, having a professional, polished looking website that functions easily and offers customers easy navigation, great imagery, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.