In one of our other blog posts we listed all the different types of websites that are available to a business, however the benefits of an effective website are best outlined after mentioning there are essentially 3 kinds of websites:
- A bad website
- A good website
- An effective website
A bad website is easy to recognize. They are just flat out bad, and often ugly. They hurt your eyes, they have terrible navigation, and/or they are annoying, and they quickly send visitors away irritated, confused, or dizzy.
A good website is the most common type, but harder to identify because it usually looks just like an effective website. A good website has what every website should have: professional appearance, sensible navigation, good content, etc. It is not difficult to create a good website, so most fall into this category. The problem is, good does not equal effective.
An effective website is the kind with the most benefits. The primary difference between a good website and an effective one, besides profit, is that it anticipates the needs of the customer/visitor and meets those needs. Ironically, these are rare. Most websites try to “sell” rather than address the needs of the visitor. Effective websites require more planning and effort to create, but the rewards are worth it.
Considering that a website is the face of your business it is vitally important to make sure you do not fall under the ‘bad website’ category as you will turn visitors away and lose money, you would likely actually be better having no website at all.
Having a good website will look pretty, will be easy to use and for some business could likely be all that they need, however, when you create an effective website (especially with an effective marketing plan) then you are on to a winner and will see the real benefits of website.