We have been asked for some quick tips for a business owners marketing and some principles to follow when creating that content.
This includes: How should we decide what to post? What type of content is effective? Who should we be targeting on social media and how do we position our business in the market.
We only have a few brief points but hopefully they help you out with your own content and curation & marketing strategies.
4. Target Market
So lets take a look into each of these a bit more in detail….
1. Goals – What do you want to accomplish? Before you start creating (or paying) for any marketing effort you need to have a clear idea in your mind and on paper of what you are trying to achieve with this marketing. What would class as a successful campaign?
2. Purpose – When you have selected your goal from point one it is important to ask – Why do you want to accomplish these things? How will it affect you, your business, your life.
3. Strategy – Okay, so you have your goal and your reason why, so….What makes you and your services unique, different, appealing and preferred? What is your message? How are you getting to get this across?
4.Target Market – Who do you want to serve? Where do they live? How old are they? How much do they earn? What are their interests? What are the demographics and psychographics?
5.Communication – How can you communicate who you are and what you do so others want and prefer your services? Will this be done through social media? A website? Paid Adverts? Offline Marketing? Or a mix of a few of these options.
If you have anymore questions on how you can get more from your marketing, please don’t hesitate to get in touch.
Why Choose Breeze Development?
We do Digital. We’re your web design company, web development agency and digital marketing team all rolled into one very special integrated digital service. We help you to grow your brand, business and profile online. We do this by creating a tailor made website, designed to represent your high level of service and developed to maximise results.