14 Quick Tips To Get The Most From Your Landing Page

Landing pages are a super effective way to get website visitors to convert and to take your desired action on a website, they are also great for paid adverts on Facebook and Google. Today we look at 14 Quick Tips To Get The Most From Your Landing Page

1) Have a goal for what you want the visitor to do?- buy, subscribe, etc

2) Don?t send people to your homepage?- Have a specific page for your targeted advert.

3) Clear, to the point headline?- This should match your advert

4) Know your customer?- Who they are, What will bring them to your site, what matters to them, how much are they willing to spend, how much info will they give.

5) Focus on 1 product or message?- Its a targeted landing page, not a back-up product/service page.

6) Has to load in 5 seconds or less?- They wont have the patience to wait and will leave.

7) Call to action above the fold?- Many visitors will not scroll and need to be engaged straight away.

8) Keep your most important information central to the visitors eye?- Don’t hide important information in the sidebar.

9) Use big, bold and colourful text for key points?- To make the page as clear and easy as possible.

10) Call to action has to be obvious?- Again to get the best results and make it as easy as possible for the visitor.

11) Remove the navigation bar?- A landing page is designed to target one product / service.

12) Provide a phone number?- Be easily contactable and ready to answer any questions.

13) Use directional cues to draw attention to lead generation form?- Again you have a set goal that you are trying to achieve, make this as likely to happen as possible.

14) Make it clear they can opt out later?- Remove any fear or suspicions that a user may have.

Is there anything you would like us to write about in the future, can we help you with your website or digital marketing? Get in touch today liam@breezedevelopment.co.uk