Social media is continuing to explode – Facebook alone has 2.3 billion users. Youtube has almost two billion, Instagram and WeChat have one billion each, and Tumblr and Tiktok both around or more than 500,000.
If you want to boost your sales by reaching more people, the best way to do that is to be active on social media.
Today, we will look at the 11 kinds of social media content you should be sharing to boost your sales.
1. Promo Codes, Discounts and Flash Sales Updates
If your main goal is to drive sales, make sure to post occasional discounts and flash sales updates.
You don’t want this to be the majority of your content, and you don’t want to do this too often as it will weaken its effect.
However, do it strategically and you can boost your sales volume whenever you feel like it.
2. Pictures and Videos
If you only post text-based Facebook and Instagram posts, you’re almost guaranteed to get less views and a much lower engagement rate.
People are very visual in nature, and when scrolling through their social feeds, their eyes are drawn automatically to interesting pictures.
Video marketing is backed by over 90% of marketers today. People don’t always like to read, they like to see and listen too.
3. Long-Form Video Content
Long-form video content generally falls into two categories: Live videos and webinars.
Webinars are usually longer; they also usually take place on a third-party platform.
Live videos usually take place on the platform itself (Youtube, Periscope, Facebook Live, Instagram Live) and also allow for real-time engagement. However, they don’t have to be long or serious – they can short and fun.
4. Memes and GIFs
While it’s crucial that you share valuable and useful information, it’s also important to spice things up and make things a little more fun.
Memes and GIFs are a great way to do this. Of course, share memes and GIFs that are relevant to your industry.
You can find memes online or even create them yourself. GIFs can be found or created on sites like GIPHY.
5. Promotional URL
It’s okay to share promotional URLs once in a while. Obviously, you don’t want to be spamming your followers with links to your products, but it’s fine every now and then, especially if you are releasing a new product or service.
Other kinds of promotional links can include links to blog posts, Youtube videos, your other social platforms, or landing pages where people can subscribe to your list.
Everyone loves infographics – it lets them clearly see important stats and data without having to read through a long line of text. A good infographic can also lead to people sharing your content with their own followers.
Did you know that there are 700,000 podcasts and 29 million episodes in over 100 languages? Thirty-two percent of Americans listen to podcasts every month.
Podcasts are useful for busy people, as it allows them to absorb information and stay on top of updates while they are driving to work, working out at the gym, or simply taking their morning walk with their dog.
Some people also prefer an auditory learning experience instead of reading.
Release your podcasts on platforms like Soundcloud, iTunes, and Stitcher, but also post links to your newest episodes on social media.
8. User Generated Content
Sharing user generated content is a great way to increase engagement and show your followers that you care about them.
Sharing user generated content can be as simple as retweeting a follower’s tweet (if it’s good content). You can also share photos or videos that customers sent to you of them using or unboxing your product.
Social media stories started with Snapchat, but seeing how popular they were, other platforms such as Facebook, Instagram, Whatsapp, and now even Youtube soon hopped on the bandwagon.
In fact, more than 86 percent of Instagram users post stories.
Stories are posts that disappear after 24 hours. Once 24 hours have passed, they’re gone (though Facebook and Instagram now allow you to post archived stories on your profile, before your main posts).
The benefit of this is that you can share things you might not want to share on your public feed (perhaps they won’t look good, or you simply don’t want to clog up your feed).
Since these posts disappear, there is also the fear of missing out involved, which can increase views.
You can use stories to post more personal stuff – a behind the scene peek into your main office, a personal message from you, or other fun content.
Also, if you have over 10,000 followers on Instagram, you can even promote products by posting Instagram stories with a link to your product pages and checkout.
This allows you to promote products without clogging up your feed with sales links.
10. Guides and Lists
Share downloadable guides, whitepapers, and links to how-to lists to give your followers even more useful content they will want to follow you for.
Sharing guides, ebooks, and whitepapers on social media is also a great way of building your email list.
11. Q&As and Tips
A great way to give your followers an instant boost of useful content is by sharing quick questions and answers.
If you notice that a lot of your customers or online visitors have similar questions, you can create a Q&A-format post to help your followers out.
You can also share quick tips, such as a Tip of the Day.
If an answer is too long, you can always post a link to a blog post that explains it further.
Wrapping It Up
If you are getting frustrated with the engagement rates you are getting on social media, perhaps you are not posting the right kind of content.
Nobody wants to follow an account that doesn’t offer them useful information or only posts boring sales posts. Start sharing the 11 types of content listed in this article and above all, make sure to adopt a professional but friendly tone of voice if you want to build a relationship with your followers.
Roberto Garvin –
Roberto Garvin is the co-founder of Mofluid. He is amazed to see how technology continues to evolve. From email to browsers, search engines, mobile, AI and now blockchain, he feels fortunate to witness it all and is really excited to see what’s next. Twitter – @mofluid / Facebook – @mofluid